There are a lot of challenges facing attorneys these days. Those who run their own law practice are especially susceptible to changes in the industry and the needs and preferences of their clients.
If your law practice is not doing as well as you’d like, you might need to rethink your marketing strategy. There are a lot of online marketing tactics you can use to grow your practice and bring in new clients.
Read on to learn about five highly effective attorney online marketing strategies that you can implement in your law practice today.
1. Start a Blog
One of the best things you can do to grow your law practice and reach a wider audience is to start a blog.
Blogging helps to improve your business’s search engine optimization (SEO) and allows more people to find you organically.
Blogging also allows you to provide more value to your clients and show people who are considering hiring you what you have to offer.
2. Improve Your Website Design
How long has it been since your website got a makeover? Do you think it’s possible that your website design is causing people to click away from your website?
If your website is cluttered, slow-to-load, or hard to navigate, people are going to click away and go somewhere else.
Consider investing in a website redesign to revamp things and make it more appealing to current and future clients.
3. Use Email Marketing
Make sure you’re staying in touch with your current clients, too.
Use email marketing to reach out to people you’re currently working with or whom you’ve worked with in the past.
Keep them up to date on the latest improvements you’ve made to your practice and educate them on legal matters that might be relevant to them.
Good email marketing practices will increase the chances that people will think of you when they need legal help in the future.
4. Submit to Directories
Make sure you’re submitting your website to online legal directories and local directories.
This will help you to gain quality backlinks, which are great for SEO. It’ll also help you bring more traffic to your website and get found by new clients.
5. Make Your Website Mobile-Friendly
When you’re revamping your website, focus on more than aesthetics. Think about how functional your website is, too, and place a special emphasis on making your website mobile-friendly.
Whether you’re a Nashville medical malpractice lawyer or a Salt Lake City criminal defense attorney, people need to be able to access and navigate your website while they’re on the go.
Learn More Attorney Online Marketing Strategies Today
As you can see, there are lots of different attorney online marketing strategies you can implement to promote your law practice and bring in new clients.
Keep these tips in mind and you’ll be amazed at how much your practice grows.
Do you want to learn more about online marketing for attorneys and other professionals?
If so, be sure to check out the business section of our site today for all kinds of helpful articles.