Email marketing is one of the most popular techniques to attract potential buyers, to retain the existing customers and to motivate them to buy more products or services from a business organization. However, it is extremely important for the marketers to use effective strategies to improve the performance of email marketing and identify ways to effectively improve the performance of …

Email and SMS both are heavily utilized at their respective positions. Before we start comparing the two, let us understand the influence of each on the digital market. On average, the amount of time spent by people with their phone has increased in the past few years. The fact that smartphones have made it easier to reach a wide number …

Earlier, email marketing was limited to traditional promotional strategy. That is being used particularly to volume up to the customer count. When the duo of Social media and Email marketing comes together, it becomes a lot easy for the marketers to plan out the large volume of audience gathering and to convert them into leads. The fast growth of Social …