Studies reveal that about 71% of buyers begin with a generic Internet search when making a business purchase. This means you need a comprehensive B2B digital marketing strategy for your company. Selling to companies is different than selling to consumers. Read on for information about creating a great B2B digital marketing strategy. Defining B2B Marketing B2B is business-to-business. B2B marketing …

There are a lot of challenges facing attorneys these days. Those who run their own law practice are especially susceptible to changes in the industry and the needs and preferences of their clients. If your law practice is not doing as well as you’d like, you might need to rethink your marketing strategy. There are a lot of online marketing …

Are you a real estate agent who’s looking to get more clients? If so, you need to ramp up your digital marketing efforts. Homebuyers are taking their home searches online, so digital marketing is crucial for agents who want new business. Almost half of all current homebuyers start their home search online, so a well-designed website, online advertisement and other marketing strategies …

If you think that email marketing is futile in a world that relies on social media, we suggest you give it a second thought. While many of you might have given up on email marketing, you’ll see many businesses confidently sending emails to their subscribers and potential ones too and are not as hopeless as you were when you tried …

The fact that you clicked on this article leads me to assume five things about you. You’re dabbling in the field of email marketing. You are aware of how this marketing avenue can help expose your brand and drive traffic to your website. You have neither the resources nor the manpower to manage a successful in-house email marketing campaign. You’re …

Email marketing is one of the most popular techniques to attract potential buyers, to retain the existing customers and to motivate them to buy more products or services from a business organization. However, it is extremely important for the marketers to use effective strategies to improve the performance of email marketing and identify ways to effectively improve the performance of …

Email and SMS both are heavily utilized at their respective positions. Before we start comparing the two, let us understand the influence of each on the digital market. On average, the amount of time spent by people with their phone has increased in the past few years. The fact that smartphones have made it easier to reach a wide number …

Earlier, email marketing was limited to traditional promotional strategy. That is being used particularly to volume up to the customer count. When the duo of Social media and Email marketing comes together, it becomes a lot easy for the marketers to plan out the large volume of audience gathering and to convert them into leads. The fast growth of Social …