How often do you come across digital marketing and social media marketing? Do you always wonder if it’s the same thing? A lot of people use these terms interchangeably. The truth is, they have completely different meanings.
In this short guide, we’ll discuss digital marketing vs social media marketing. We’ll help you understand the role of each one. Armed with this information, you can use both strategies to grow and advance your business.
Digital Marketing vs Social Media Marketing
In a nutshell, digital marketing is an umbrella term. It encompasses all the different types of marketing strategies performed digitally. On the other hand, social media marketing is one channel of digital marketing. It only involves marketing strategies on social media platforms. These include Facebook, Twitter, Instagram, among others.
What Exactly Is Digital Marketing
Digital marketing is any form of marketing that involves electronic channels. It’s used to promote products, businesses, services, and brands. Digital marketing is all about implementing customized strategies and different marketing channels to accomplish marketing goals.
It could be to grow the sales and profit of your business. It may also be used to build loyalty and lasting relationships with your target audience or promote your brand. Digital marketing channels include Search Engine Optimization or SEO, content marketing, and email marketing.
Search engine marketing, e-commerce marketing, mobile marketing, social media marketing, among others are a part of digital marketing as well. Additionally, offline digital marketing is done through televisions, SMS, radio, etc.
You don’t need to use all these channels for your business because they are all aimed at different goals. Instead, what you and your marketing team will do is customize channels depending on your needs. For instance, SEO is an essential part of marketing that most businesses should use, and it goes with everything, even Tourism SEO is a thing.
What Exactly Is Social Media Marketing
Social media marketing is a process of promoting a business, products, or services on social media platforms. These platforms include Facebook, YouTube, Google Plus, and Pinterest. This is the perfect place to interact with customers.
You can cultivate lasting relationships with them, share content, and ultimately grow your brand. Understand that social media marketing is one of the many digital marketing channels. You may use social media platforms for free marketing by increasing your followers.
You can share valuable content with them or invite them for contests. However, you can also promote your business through paid advertising.
Digital Marketing vs Social Media Marketing: Why You Need Both
Digital marketing vs social media marketing, which one should you use? The answer is both. Digital marketing is a term used to cover a broad topic.
Your business needs different forms of digital marketing strategies to succeed. Given that social media marketing is one of those strategies, you should also implement it in your marketing campaign. Social media is where a majority of your target audience is.
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