In 2020, only 30% of small businesses had an SEO strategy.
That’s a problem. Your customers are online, and investing in a comprehensive SEO campaign ensures they find your business. Without SEO, you miss business opportunities and lose customers to your competition.
If you are ready to kickstart your SEO campaign, the first step is finding the best SEO keywords.
But how do you choose the right keywords for your website? We have listed our top five tips below.
1. Determine Search Intent
A successful SEO strategy starts with defining the target market’s search intent. Determining what the customer is searching for helps you identify optimal keywords.
There are three types of keywords based on a person’s search intent.
Navigational keywords are used when a person wants to get to a specific website. For example, a user might type “Google” into the search bar.
Informational keywords discover specific data. They are usually questions, such as “What is an SEO campaign?” or “Why does my head hurt?”
Users turn to transactional keywords when intending to make a purchase. These phrases typically include the words “buy,” “find,” or “near me.”
2. Put Yourself in the Customer’s Shoes
When determining the best keywords for SEO, think like a customer. What would you type into a search bar to find a business’s products or services?
If you get stuck, ask for advice from others that fit your target niche. Ask current customers how they found your business to determine the thought pattern of future clients.
3. Scope Your Competition
Don’t be afraid to use your competition as a resource for a successful SEO campaign. Browsing similar sites can help you identify new phrases and find keywords you may have overlooked.
Search for competitors in Google, then analyze their websites. What words are they using? Identify keywords on a competitor’s site, then incorporate them into your SEO strategy.
4. Perform Keyword Research
Once you identify keywords to use in your content, it is time to do the research. Keyword research allows marketers to determine which phrases yield the best results from search engines.
When performing keyword research, there are a few metrics to pay attention to:
- Search volume: average monthly searches for a keyword
- Bid prices: estimated cost-per-click attached to the keyword
- Keyword difficulty: organic competition for a keyword
Paying close attention to these metrics allows you to find keywords that yield high results.
5. Partner With Professionals
Not every business owner has the time or SEO tools to perform comprehensive keyword research. Instead, they turn to digital marketing experts (like the ones at this link) to guide them to a successful SEO strategy.
Working with experts ensures you receive top-level keywords that generate organic website traffic. SEO is a science, and its algorithms are constantly changing. Investing in professional SEO services ensures your site uses the best keywords and stays ahead of the competition.
The Best SEO Keywords and More Digital News
Choosing the best SEO keywords is a key component of a successful SEO strategy. Take your time, perform research, and reach out to professionals for guidance.
From SEO tactics to email security practices, we have more digital marketing articles waiting for you to explore. Check them out now.