From bottles and cans to moldable plastic and recycled materials, you have several options when it comes to how you package and ship your goods. Here are three reasons why flexible packaging is better than bottling.
1. It Can Help Your Products Stand Out
Bottles basically come in one shape. Flexible packages, meanwhile, are extremely customizable. Most implement plastic film that is very easy to mold into a multitude of shapes. Digital printed stand up pouches, for example, don’t just stand up straight on the shelf — they stand out. They can also lay down. In short, they can do almost anything you want them to, which is extremely valuable when recognition is crucial to boosting your brand awareness.
These films are usually easier to print on than many of the labels used in bottling. This allows for superb photo reproduction and other bold visual elements, such as graphics and text, that can grab the consumer’s attention and celebrate your product’s best attributes.
Many flexible options can be printed all over as well, increasing your design canvas, especially when compared most labels used in bottling. In short, flexible packages are typically a dream for graphic designers.
2. It Can Reduce Your Shipping Costs
Flexible packages have several advantages over bottles when it comes time to transport them to retailers. For starters, they use less material to hold more product. In other words, the amount of lightweight, flexible packing materials used to hold a quart of fruit punch, for example, is less than the amount of plastic or glass needed to contain the same amount. That’s less cash spent to package up your products and move them to consumers.
It’s also less bulk. When it comes time to pack shipping containers or load a truck, the malleability of flexible packaging, as well as the myriad design options, make it easier to efficiently load product and maximize the available space.
Flexible containers are also more durable than bottles. Damage is inevitable when you’re transporting your goods, whether it’s due to a sudden impact or the regular wear, tear, and vibration of a van, truck, or trailer. The pliability of flexible materials such as those commonly used in natural food packaging can absorb shocks more easily than bottles can, thereby preventing harm.
3. It Can Keep Your Products Safer
Food preservation is another area where flexible packaging materials excel. Because they’re formfitting and airtight, they’re better than most bottles when it comes to keeping out moisture, sunlight, and heat that can cause foodstuffs to spoil. The multiple layers of film used to construct many flexible forms of packaging are also highly resistant to tampering. Since they’re less likely take damage while shipping, they’re also less like to suffer rips, tears, and breaks that may let in potentially harmful bacteria, too.
Additionally, flexible packages are often a safer option in households with children. Most childproof pouches utilize a unique locking mechanism to keep kids out of containers they shouldn’t have access to.
When it’s time to put your product on the shelf and make it available to as many potential buyers as possible, you have options. Choose flexible packaging to keep your contents safe, lower your packing and shipping costs, and help your products make a positive, memorable impression.