Once upon a time, most lawyers used to rely on the phone book to get many of their clients. There were also law firms with larger budgets that invested in things like TV ads and billboards. However, the landscape has changed completely. Today, lawyers must adapt to the digital world to stay competitive. A study by National Law Review revealed that about 96% of people use online search engines when they need legal assistance. Therefore, appearing among the top results on Google, Bing, Yahoo, and other popular search engines is crucial for your law firm to stay afloat. Still have doubts about whether attorneys need Law Firm SEO? Here are five reasons you should be using it to increase your online rankings and take your law firm to the next level.
What is SEO?
SEO, or Search Engine Optimization, is a set of tactics and strategies to increase organic traffic to your website by positioning it among the top results of the most used search engines.
You may think that SEO is irrelevant since you can pay to rank your website at the top of Google. However, you should keep in mind that around 80% of people ignore Google’s paid ads and opt for an organic result instead. For the time being, SEO is an indispensable tool for any up-and-coming law firm, and even for seasoned ones.
More traffic = More clients
The main goal of SEO is to increase qualified traffic to your website. If your website is well designed and optimized, the more visitors you get, the more calls you will receive to your office, and the higher conversion rates you will have.
According to a study by Google Legal Services, about 74% of people who perform a legal search are ready to take some type of action. Therefore, SEO is an essential tool to bring those people to your website, allowing you to convert them into paying clients.
Plus, SEO will not only attract targeted traffic, but you may also be able to attract people who didn’t even realize they needed a lawyer!
The power of compounding is often astounding. If you set aside one penny and double it every day for 31 days, you’ll have over $10 million by the end of the process.
SEO is one of the few digital marketing practices that carries the power of compounding. As you invest more time, dedication, and money into your SEO strategy, you will see the impact of your efforts grow over time.
However, keep in mind that you won’t get instant results. SEO requires time and consistency to reach its full potential. Beware of law firm SEO agencies that offer immediate results!
Compared to much more expensive marketing strategies, SEO offers you a far greater return on investment, for only a fraction of the price.
The numbers don’t lie: Traditional advertising methods offer a conversion rate of around 1.7%. However, SEO’s conversion rate is a remarkable 14.6%.
In addition, lower costs mean that emerging lawyers have a chance to compete with much larger law firms. Regardless of your limited budget, SEO may give you the opportunity to find success.
Build brand authority and credibility
People place a lot of trust in Google results. Therefore, if your law firm appears in the top results of the most relevant queries, that trust will transfer to your brand.
Most people only click on the top results. So, when you don’t appear on the first page, your potential clients won’t even know you exist.
Indeed, most people think that the first page of Google is reserved for the best of the best, and the only thing that can get you there is an effective SEO strategy.
Your competitors are doing it.
However, appearing on the first page of Google is often not enough to maximize the impact of your SEO strategy. The key is to appear in the top results. The clicks to the page in the first position are usually double those of the firm appearing in second place. The gap is staggering!
Now, be sure that your closest competitors are also aware of this fact. So, if you don’t invest in SEO, they will. Not only that, they will most likely work with an experienced Attorney SEO firm to develop the best possible strategy.
If you want to stay competitive, you may want to look for a Law firm SEO agency to help you increase your online rankings.
Work with the right Attorney SEO agency!
Now that you know the main reasons why every lawyer needs Law Firm SEO, the next step is to find the best Law Firm SEO Agency for your needs.
However, choosing the right attorney SEO agency for you can be tricky. As mentioned above, be wary of marketers who offer you immediate results or those who make unrealistic proposals only to get you to hire them.
If you are looking for a reliable and experienced attorney SEO agency, look no further than Legal Facts. This start-up company has a team of marketing specialists ready to create a proposal you’ll love. Then, they will make it a reality. If you want to know more about them, contact them for an assessment.