Driving organic traffic and acquiring solid backlinks can be an overwhelming task, especially if you don’t have the necessary skills.
There’s a solution. SEO resellers.
If you play your cards right, SEO reselling can improve your revenue and satisfy your clients. In this useful guide, you’ll learn more about why you should consider SEO reselling and the risks involved.
1. SEO is Expensive
According to a Credo survey, SEO consultants charge up to $173 per hour. Moz, an SEO company, places the average wage for an expert SEO consultant at $100 per hour. Yes, you can find SEO consultants on several freelancing sites, but you’ll probably have to compromise on the quality.
Instead, not employing a dedicated, full-time SEO specialist will save you money. Being the most in-demand and specialized marketing category, by employing a specialist you may have to fork out at least $60,000 in salaries (as per a Moz survey carried out in 2014).
2. Growing SEO Complexities
SEO involves some of the most complex marketing strategies. It gets harder every time Google updates its algorithm. In the beginning, when SEO was all about backlinks and anchor texts, people, as well as companies, would buy backlinks and fill their content with keywords.
A lot has changed since then. Google has and still is updating its algorithm. In fact, according to Wired, Google contains over 2 billion lines of code and they’re not stopping any time soon.
With its inter-linked services such as Google Plus, Docs, Gmail, etc., your job only gets harder. This involves keeping tabs with the ever-changing algorithms, developing quality content and finding link building opportunities.
This is why using an SEO Reseller will save you all the headaches associated with SEO.
3. SEO is Critical to Businesses
By now you already know how vital SEO is for any business. It’s so important that 42% of businesses say they plan on increasing their SEO spending.
It doesn’t matter whether you’re in a B2C or a B2B company, SEO is a must if you fancy any chances of improving your online visibility and gaining new leads. In fact, for B2Cs, SEO comes in as the second most effective marketing strategy.
It’s no wonder that SEO is set to scale up to $80 billion by the year 2020.
The Risks Involved
Every business on this planet comes with its own fair share of risks. That’s why you must learn how to manage them by considering these tips:
i) You May Come Off as a Middle Man
Remember, you’re indeed a middle man. This may lead some of your clients into thinking that they should simply go to the reseller. However, you must show them that you can add more value than the reseller, besides the simple website audits everyone else in the game is offering.
ii) The Reseller Might Go for Spam Links
Link building is still a major part of the SEO game. For this reason, some resellers may try and use black hat links in a bid to deliver results.
Keeping this in mind, you will want to interrogate their processes and follow from afar to catch poor links in time. This will prevent penalties from Google. You can also use the Disavow Tool to report any link which doesn’t meet certain standards.
SEO reselling is a profitable venture. Reselling these services allows you to focus on other important matters such as running your business and taking care of your clients. Make sure you search for the perfect SEO reseller before you dump all your needs on them.