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SEO Marketing: What Is It and How Does It Work?

9 min read
SEO Marketing

Within the last few years, the market valued SEO services at $79.27 billion come 2020. This year’s boosted the e-commerce industry and virtual traffic’s never been higher. That means one thing—now’s the time for SEO marketing.

Unlike those incessant pop-up ads that interrupt online browsing, SEO—or search engine optimization—is a subtle way to gain quality viewers. SEO marketing works with the algorithm of search engine results pages (SERPS) to rank your content on trusted platforms like Google and Bing.

If you’re itching to build your brand with top-ranking content, here’s what to know about all things SEO.

Importance of SEO Marketing

What makes SEO marketing effective is that it’s non-obtrusive. If you’re hovering over the submit button with prayers that your content will attract people, why not invest in a strategy that you know will?

What Is SEO?

SEO marketing involves strategic keywords, links, and content to increase your website’s traffic. More traffic means more business! So how does SEO work, exactly?


To produce quality content, you must know your audience. To find your audience, you’ll need to do some research.

  • What are people searching for on the main search engines?
  • What keywords and phrases do they use while searching?
  • How can you use those keywords in your content?

So long as you don’t overload your posts with repeated keywords, the search engine will learn to trust you as a good source for viewers. As a result, you’ll get more clicks and a higher ranking!

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Link Building

Linking trusted sources to your content drives traffic from other sites to you. This method of internal linking gives you better viewership.

The more content you have, the more links you’ll need. More links mean more traffic! It’s a simple SEO equation.

Strong Content

An SEO definition won’t do much for you without strong content. Ask yourself:

  • What do I have to offer?
  • Why’s my site relevant?
  • What makes me different?
  • What keeps people coming back?

The goal’s not only attracting viewers but keeping them. Loyalty comes from trustworthy content.

SEO Impact

SEO gives a new name to digital marketing. It’s organic and meant to give the best results to readers. Now knowing the value of SEO, you can imagine the importance of local SEO.

Local SEO generates results specific to the searcher’s location. Proximity’s everything for local consumers.

SEO Tips

To achieve high SEO rankings for local businesses, make sure your website’s phone-friendly, as 60% of business searches happen this way. Also, connect other social media platforms to your site to make your content shareable.

Remember, it’s all about the user’s experience! SEO creates a structure to network, build your business, and stay successful.

The Ultimate SEO Meaning

Next time someone asks you what is SEO and how it works, you’ll be well-versed in the best SEO practices.

Without an SEO strategy, it’s hard to compete with those who have one. SEO marketing’s a catalyst to help you build your best content and ensure it has an audience.

SEO requires intentionality. Every word counts. How will you use yours?

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For more on digital marketing practices, check out our latest blog posts!

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