Were you aware that learning how to make a TikTok ad takes just a few minutes?
When people get into TikTok advertising, they often overthink the things they do. Making a TikTok ad doesn’t require much work, but you’ll need to implement several strategies to ensure it performs well on the platform. By doing a little research, you can make effective ads that will get a lot of engagement.
TikTok has become one of the most popular apps, so you’ll have access to a large userbase that you can advertise to. Understanding how to create a TikTok ad is important because the platform has a lot of marketing potential.
So where do you start?
Read on to learn everything you need to know about how to create a TikTok ad!
Identify Your Audience
Before you start making effective TikTok ads, you must identify your audience. This is especially important if you’ve never made advertisements before. The process doesn’t take long, but keep in mind that TikTok has a young audience as most users are between 16 and 24.
To identify your audience, think about the type of products or services that you’re offering. From there, you must think about the people that you think would use whatever you’re offering. For example, if you’re selling kids toys, children would be your main audience.
If you sell a variety of things, you’ll have different audiences. However, your advertisements should revolve around targeting 1 audience. This will make it easier to focus on certain groups so that you can push different things at once.
You should also consider creating an account and buying TikTok followers. Having a popular page will interest other people, so you can gain more viewers without having to keep paying for advertisements. Check this product here to learn how to get started.
Plan to Make Video Content
TikTok is a video-based social media platform. Because of this, your advertisements will need to be videos. Users will see these videos whenever they’re scrolling through their feeds or when they open the app.
Like a regular TikTok video, you’ll need to film your ads vertically. This can be challenging if you’re trying to show off large products, but you shouldn’t have a problem with smaller things. If you need to show a lot at once, you’re better offer advertising on another platform because you can post horizontal ads.
The reason why you need to film vertically is that the app is used that way. When users are scrolling through, they’ll get thrown off if they see a sideways video. Making your advertisements seamless will make people more likely to watch them because they won’t need to adjust themselves.
Hire Popular Creators
One of the most effective ways to make people engage with your TikTok advertisements is to get popular creators to feature in them. Getting some of the biggest creators in your ads will attract their audiences and get them interested in what you’re offering.
Because TikTok has a predominantly younger userbase, they’ll think that whatever their favorite creators are promoting is something they need. Understanding how to create a TikTok ad starts with creating understand how to create content that younger audiences will enjoy.
When hiring a popular creator, you can tell them what you’re trying to promote. From there, they’ll bring the same energy they do in their regular videos to make your product look appealing. Whenever one of their fans sees the ad, they won’t skip it.
You can also pay creators to promote your products in their videos. For example, if you have a clothing company, you can pay them to wear your clothes. This subtle product placement will prevent people from realizing it’s an advertisement, but they’ll still acknowledge the things that the creators are wearing.
Use Music to Entertain Viewers
When people start learning how to make a TikTok video, they quickly realize that music plays a major role in the process. TikTok videos often have music, especially when a dance is involved. If you incorporate music into your advertisements, you can entertain people while also advertising your product.
Within the app, you can see what some of the most popular songs are. From there, you can add the ones that match the theme of your product to your ads. This will make the ad more exciting and people will associate that excitement with whatever you’re showing (your product).
Working with popular creators can make this process much easier because they’ll tell you what music will help your ad. Ensure that you use different songs in each ad to prevent people from getting tired of them. However, don’t be afraid to use the same song in a few videos if it works.
Incorporate Popular TikTok Dances
TikTok advertising is all about being creative, so you need to come up with ways to entertain people. To start seeing instant results, you should incorporate popular TikTok dances into your videos to catch peoples’ eyes when they’re scrolling.
The key to TikTok advertising is to make your content as entertaining as possible. While your ads should focus on selling a product or service, they must also entertain viewers, or else they won’t be effective. TikTok is a platform that thrives on entertaining content, so your ads will need to blend in.
Create Your First TikTok Ad Today
Now that you have a better idea of how to get into TikTok advertising, what’s stopping you from making a TikTok ad? With this advice, you can start creating TikTok ads that will attract people to whatever you’re advertising.
We encourage you to start by figuring out who you want to advertise to. After identifying your audience, you can find out what kind of content they enjoy seeing so that you can make your ads similar.
Check out our other articles to learn more about advertising?