Read on to learn more.
It tells your visitors how you gather the information, how you use it, and how you store it.
It also lets them know whether you keep the information private or if you share it with third parties.
First and foremost, web site privacy statements should be written in easy-to-read language.
You need to provide sufficient details to fully inform your website’s users as to what personal information you are gathering about them, so they can decide if they want to continue using your site or interact further with your business.
What Categories of Personal Information Is Collected
Personal data is any data that would allow you to identify a natural person, either directly or indirectly.
Personal data includes a person’s name, address, social security number, or identifier. It can also include other information that can help identify a person, such as, the person’s age, sex, job title, IP addresses, where they work, how wealthy they are, etc.
Placing the types of personal information collected in a bullet list is recommended for clarity purposes.
How and When You Obtain the Personal Information
You will need to research how your website obtains information about its users and when the collection of data occurs.
However you obtain the information, you need to state it in your privacy statement.
For each category of data you collect, you need to tell your website users what third parties have access to it. Or who you sell their data to, if applicable.
If your website is hosted somewhere other than your own server, you will need to list the data your host has access to and what they do with it, if anything.
Why You Gather the Information
You need to tell your users why you are gathering their personal information.
Are you using their personal data for marketing purposes? Such as to determine who visits your site and ultimately buys your products, so you can determine what type of people are your target customers?
Explain What Safeguards Are in Place
Tell your users all the steps you are taking to keep their personal data safe.
Some ways you may be protecting their data is by using anti-malware protections or encrypting their data.
How Will Users Be Notified of Changes
Explain How Users Can Reach You If They Have Questions
Provide your users with your contact information. Let them know they can contact you with any questions or concerns they may have in connection with their personal data.
Try to give your users more than one way to contact you so they can use whichever is most convenient for them. If you can, provide them with a telephone number, physical address, and an email address.
Another option is to provide them with a fillable form on your website.
For more information about how to make sure you are compliant under the CCPA, read this post.
It will help your website’s users trust your website and let them know you care about the security of their personal data.
For more great tips on improving your website, check out our other “Web Development” articles. You can find them under the “Technology” section.