As an attorney, there is a lot of competition for you. Because of this, to have a successful practice in the law industry, you need to shift the way you do business. This includes having a strong presence online. That said, here are essential components that your attorney website must possess:
1. Professional Web Layout and Design
The best attorney websites are able to combine professionalism and design. In order for clients to trust you in the online sphere, you need to have good website design and still maintain professionalism in your layout, as all the best attorney websites do.
To have good website design, one of the primary elements that you need is a website that loads fast. Loading speed is one of the essential features that will keep your potential clients hooked. Another design feature you need is to optimize your website for mobile use as many people tend to check websites via mobile phones. Make sure that you have a web layout that enables clients to easily look for information as well. Keep it clean and simple. Website design can boost your clientele list if done properly.
2. Search Engine Optimization (SEO)
Another essential feature that an attorney website needs to have is being optimized for search engines. Search engine optimization (SEO) is the way to increase your ranking in search engines by having quality links and keywords on your website. SEO is a bit more complicated, so you must conduct your own research about how to effectively incorporate SEO for your website. But this is definitely a must if you want to strengthen your website’s presence.
3. Credible and Relevant Content
Having a website that advertises your services is not enough these days. A good attorney website means that you also need to come up with credible, quality, and relevant content to get your prospective clients interested. A good way to start is to set up a Frequently Asked Questions (FAQ) section for your clients to get familiar with what you do and how you do it.
The next thing you must set up is a blog within the website. In this blog, you can post helpful guides and ways that your clients can navigate through the law industry. You can also post about self-improvement and recommend the best self-improvement books. You can write about anything, as long as the topics are relevant to your clients.
4. Update Your Profile
On your attorney website, it is also very important to have a profile that will introduce yourself or the attorneys in your firm to your potential clients. In this profile, include a short introduction, as well as the credentials and achievements of these lawyers. You must be able to highlight your expertise and past cases in this section.
To be more authentic, put a face to the names so be sure to include a current photo of the lawyer, making sure it also looks professional. At the bottom of this, you may also add the email and phone number to allow potential clients to contact you.
5. Enable Tracking for Analytics
To be able to get to know your clients more, you must have analytics tracking on your website. This will allow you to analyze the online behavior and preferences of your clients. This way, you will have more data to work with to create strategies on how to get more clients. There are many conclusions that you can deduce if you look at the data analytics of your websites.
Another essential feature in an attorney website is call-to-action clicks. This means adding an area where potential clients can fill up a form to get a free consultation or how you can interact with them. This will make the website more interactive and create a relationship with a potential client. The call-to-action feature will also allow you to get more information about the client when you start scoping.
You may also add testimonials from past clients to be able to build trust with the potential client viewing your website. You can request your clients to provide comments on your service and ask for their permission if you can post it. This can be in the form of simple text or a video testimonial. Creating this will establish your credibility as an attorney. Never post fake testimonials because this will backfire and create distrust among your current and potential clients.
The landscape in the law industry is shifting, and you have to shift with it as well by changing your strategies. It’s more crucial than ever to have an attorney website up and running to be able to get new clients. Make sure you have the essential components listed above of an attorney website to be able to market your services well and tap a new market.