Facebook is by far the largest social network in the world, with over one billion people active on the platform each month. This means that it is a rich market that you can use to advertise your product and business. With tools that allow you to target individuals based on interests and location, Facebook can get you local results – but only if you have a well-designed ad that converts impressions into leads.
Keep reading to get a few tips on how you can make eye-catching ads for Facebook!
Use Original Photos
You should avoid using stock photos as much as possible. While these are usually much easier to gain access to, since all you have to do is pay a licensing fee, you run the risk of duplicating the image associated with another business.
Taking and using your own photos means that your ad will be solely associated with your business. This helps build a connection in your audience’s mind and means that your ad will stand out when placed next to other ads and photos.
Keep Your Written Copy Light
Facebook ads don’t have a whole lot of space to work with. This means that you need to keep your ad copy light and to the point. Have your business name, a tag line or two that hits on your key points, and a flashy eye-catching image.
In a similar vein, make sure that your word choice is kept relatively simple. Using large and complicated words, especially if they’re full of industry jargon, can discourage people from interacting with your ad and your business. Looking at examples, like this ad agency, can help you develop effective advertising copy.
Choose the Right Ad Format
You want to use different ad formats on Facebook depending on what your business is and what you’re trying to advertise. The most common format resembles a regularly shared link, with an included call to action (usually a single button built into the ad asking people to ‘click here’ or ‘learn more’).
The image carousel, on the other hand, allows you to upload several photos that scroll to the side. Each image can be linked to a different page or product on your website and is a good way to highlight a menu, for example.
Do A/B Tests to Develop Eye-Catching Ads
One of the most effective tactics that you can use to refine your message is A/B testing. To do this correctly, create two identical versions of the same ad, but change a single thing between them. What you change could the background color, the sentence structure, or the call to action, for example.
Then, run the same ads targeting the same demographics with the same budget in the same area. You can then accurately measure the difference in performance that your single change has. You can then choose to keep or reverse the change with the original version.
You can then start testing other changes. Over time, your ad will become much more refined and effective at converting impressions into actual leads for your business
You Need to Develop Multiple Effective Facebook Ads to Generate Substantial Growth
Just because you were able to write a single eye-catching ad that performs well doesn’t mean you should sit back and let it do its work. The best course of action is to develop several ads that are able to translate into results, building an entire campaign that targets different demographics and locations based on the needs of your business.
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