Now more than ever, a website is crucial to business success and can even be your main source of income all on its own. But with almost 2 billion websites across the internet, it can be difficult to make yours stand out.
In order to find real success on the web, you need a top-notch website design. If you’re not sure whether or not you’re in need of a website redesign, there are some tell-tale signs to look for that indicate you missed the mark.
To help you make your website the best it can be, we’ve compiled a list of 7 signs your website design needs a tune-up. Here is website development companies in New York.
Keep reading to learn more!
1. A High Bounce Rate
You should be keeping a close eye on your analytics at all times. Your analytics offer a great deal of useful information, including your bounce rate.
Your bounce rate is a measurement of the number of users that leave your site without interacting with any of its elements. If a typical user stumbles upon your website, scrolls your homepage for a second or two, then closes out, your bounce rate will be high.
The goal is to capture the attention of your audience. You want them to spend time with your site, preferably perusing multiple pages and posts.
If you’re not sure how to redesign a website to improve your bounce rate, consider looking into website redesign services.
2. Slow Loading Speed
Thanks to the blistering speed of modern internet and everything you could ever need in the palm of your hand with smartphones, people have developed a need for instant gratification. When we want information, we want it fast.
In fact, if your site doesn’t load in 3 seconds or less, potential users won’t stick around. Remember, there are thousands of other websites they can use instead.
Needless to say, if your site is loading slower than it should, you need to speed it up as soon as possible. Your website redesign cost might be an investment, but it will be one worth making in the long run.
3. Not Mobile-Friendly
Take out your phone and pull up your website. Does it look as good as it does on a computer? Almost 60% of internet searches are now done from a mobile device, meaning a site that doesn’t look good on a phone is simply unacceptable if you want to be competitive.
Thankfully, Google offers a mobile-friendly testing tool that allows you to test your site’s performance in this area. Don’t worry, there’s no guesswork involved. If your site isn’t up to scratch, it will give you suggestions for improvements.
4. Outdated Design
Long gone are the days of flashy design and an overwhelming amount of colors and images on every web page. A sleek, simple design is far more likely to help you gain favor with both search engines and potential users.
Within their first moments on your website, users should have a good idea of who you are and what you can offer them. Having media such as images and videos on your site is a positive, but you don’t want to go overboard.
When you begin your website redesign project, stick to a maximum of three colors. One of these colors should be white and the other two should represent your brand.
5. No Use of SEO
SEO, or search engine optimization, is the key to your success on the web. Your website needs to be designed with SEO in mind and updated often to prevent it from falling in search engine rankings.
Even if every article on your site is a piece of art, no one will ever see it if you don’t use proper SEO practices. Now, you can find entire websites dedicated to this subject, but there are a few basics to keep in mind:
- Add internal and external links to every post
- Write relevant, unique meta descriptions
- Fix broken backlinks
- Use relevant keywords in articles and images
- Add plenty of media
A website redesign presents the perfect opportunity to go back through your older content and fix any mistakes you made. Doing so will help you hone your web design abilities, as well as improve these articles’ ranking.
6. Your Site Isn’t User-Friendly
Users should be able to find what they’re looking for on your site in a matter of seconds. If they have to spend too much time searching, they’re likely to become frustrated and look elsewhere.
A good rule of thumb is to always use the 3-clicks rule. This means that anything on your site can be found in three clicks of a mouse or less.
On top of easy navigation, you need engaging, high-quality content and an aesthetically pleasing design to ensure that you’re providing a great user experience.
7. No Profits
The bottom line is, your website is either a facet of your business or the business itself, which means it should be producing profits. Your website should draw users in and help convince them to support you.
If your current site isn’t contributing to your business by increasing brand awareness, audience, conversions, or sales, it’s time to redesign your website.
Start Your Website Redesign Today
It can be hard to accept that you need a website redesign, especially if you put a lot of time and effort into your current layout. However, if you’re serious about finding success with your website, taking the leap can make all the difference.
So don’t wait! Start your website redesign project today. You’ll thank yourself when your site’s traffic is off the charts.
For more web design tips and tricks, take a look at our blog!