Your company’s website is important. People form immediate, lasting impressions of your entire business by glancing at your website for a few seconds. Think about it– you do it, too!
The same way you click away from a website the instant it doesn’t impress you, others will do that for yours! If your company’s website needs an overhaul, take note of these company website design mistakes to avoid!
1. Lacking Great Visuals
Attention spans are short in the digital age, and in that short time, visitors to your website will judge the visuals before they read any information. The old saying holds true, that you never have a second chance to make a first impression!
What do we mean by having good visual design? The text should be easy to read, and there shouldn’t be too much or too little. There should be appropriate negative space. There should be crisp, clean photos that describe what you’re all about.
2. Having Confusing Navigation
It should be crystal clear where to click for the relevant information on the website. Having too many links, links that don’t work, or that are too hard to find will be frustrating for users. Make sure the contact information is especially easy to find.
3. Not Saying Exactly What The Company Does
Everyone has a website. If a user can’t see immediately what your company does, and if it will be beneficial for their needs, they’ll move on to a different website that’s more clear.
If you sell bracelets, make sure the website immediately shows that. If you provide freelance writing services, say that upfront. Good visuals are extremely important, but that doesn’t mean you can’t also be clear about what you do.
4. Not Being Mobile-Friendly
If your website doesn’t work well on a smartphone, you are missing out on a huge part of your audience. Worldwide, more than half of internet usage is through mobile devices. Again, if it’s difficult to use the site, users will leave and find another.
5. Loading Slowly
A good website is easy to use and that includes loading quickly. Like you, visitors to your website are not patient when a website takes more than a few seconds to load. A fast loading time will increase your web traffic.
6. Not Offering Company Swag
Websites aren’t only for potential customers. Employees also check them. To help build company loyalty and team spirit, don’t forget to add a swag store platform to your site. This is an easy way for people to buy or redeem company swag!
Good Company Website Design
Avoiding the above mistakes will go a long way toward having a successful website as part of your overall digital marketing strategy. Your company website design is a crucial element in helping your potential customers form a good impression.
Without forming a positive impression immediately, you have little chance of persuading a customer to choose your company.
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