Are you wondering what the hottest content marketing trends are going to be in 2021? If so, we are here to tell you the top 5 content marketing trends that’ll be taking 2021 by storm.
Knowing these trends will help you stand out from the competition and to gather new customers fast. To see what the top trends are keep reading below.
1. Make Sure You’re Keeping Up With Google
Organic searches in Google are important to any content marketing. This has been true for the past few years and in the new year, this isn’t expected to change.
Since Google will change its algorithms often it’s important for you to stay up to date with these changes. They will help you to tailor your website or product to perfectly rank on Google searches.
This is important because customers are known to select one of the first few searches after typing something into Google. If you don’t have the time to keep up with the everchanging Google trends then look to getting involved with a marketing firm.
2. Short-Form Video
When you look to any social media platform you’ll see the use of short-form videos in stories and even on newsfeeds. This goes to show that short-form videos are rising in popularity, which makes them one of the hottest marketing trends of 2021.
Almost 40 percent of Americans will spend more than an hour a week watching videos on their social media. This means it’s a great way to advertise in a short amount of time, explain your product, and grab the viewer’s attention.
3. Use Marketing That Starts a Conversation
Using marketing strategies that start a conversation with your client is one of the best marketing tips we can give you for 2021. Using conversation marketing will help to create a bond with the customer and bring your marketing to the next level.
The best way to start this conversation is to directly talk to your customers. No more email or text follow-ups. Instead, try talking to them directly through a chatbot. This will give the customer an experience close to talking to a real person and make them more satisfied.
4. Make Sure to Go Live
Utilizing social media’s live features is a great marketing strategy for 2021. Customers will be more likely to tune into your lives to get a sneak peek at a rare or limited item or even to see what’s new with their favorite company. The best part is that they can view lives on their own time anywhere in the world.
5. Make Sure to Focus on What You Have to Offer
One of the biggest content marketing trends is to really hone in on what your business has to offer. This means in 2021 you should make your focus tighter on products and services and less miscellaneous things.
This means that instead of giving a tour of the office or talking about each and individual employee you should be putting this effort into a product. In 2021 places will want to showcase their products to land new clients fast.
Now You Know the Top Content Marketing Strategies to Watch Out for
We have given you the top 5 content marketing strategies to watch out for in 2021. From showcasing your products more to using short-form video, you’re bound to have the best marketing on the web. For more marketing tips and information be sure to check out the rest of our website.