Did you know that 99.9% of all establishments in the United States are small businesses?
That puts you in competition against 30.2 million small enterprises across the country. If you want to stay ahead of the local businesses in your area, you need to invest in search engine optimization (SEO). Of course, you can’t do this manually. You need to get local SEO software to help with your efforts.
That’s why in this guide, you’ll learn the best apps and solutions for your local SEO needs. Read on and find out more today.
This tool is one of the most recommended local SEO software around. It’s the second-largest website crawlers on the internet, with Google taking the first place. The best part of Ahrefs is its Site Audit feature since it will highlight the parts of your website that need improvements.
With this, you’ll get a better ranking in any search engine. You can also try looking into your competitors using this software. It helps you know which backlinks they use and make it part of your profile as well.
With that, you have a starting point for your brand’s development. It’s especially important since you’ll have the means of finding your industry’s most linked to content.
2. Google Search Console
As long as you have a website, Search Console by Google helps you track your website’s presence in the search engine results page (SERP). The best part is that you only need to verify your website by adding bits of code. An alternative method is to use Google Analytics and submit your sitemap to get indexed.
You don’t need a Search Console account to make your website appear in Google’s search results. But with this tool, you can control the pages indexed by the search engine. It will also control the way Google represents your website.
Search Console can also function as an SEO checker tool. It helps you understand how Google and the users see your website. It enables you to optimize your content and perform better in the search results.
Marketing SEO tools like this one are often fan favorites within the SEO community. After all, it helps give easy access to your rankings. You’ll also see how it changes while presenting you with different ranking opportunities.
A great feature of this SEO tool is its Domain vs. Domain analysis. It helps you make comparisons between your website and its competitors. You’ll get analytics reports will give you a better understanding of your website’s search data and traffic.
SEMRush also has a One-Page SEO Checker tool. It gives you the ability to track your rankings while giving recommendations on how to best improve your site’s performance.
This is an SEO Keyword Tool that helps you find long-tail keywords. As a small business, you don’t have the funds to compete with competitive keywords. That’s why this tool will aid in finding ones with a lower competition level.
KWFinder can also run analysis reports your backlink profile and your website’s position in the SERP. The Rank Tracker tool will let you know your search engine rankings. It also helps you set goals since it will track your improvement using key metrics.
If you don’t know what keywords to invest in, this tool can give a lot of keyword ideas. That way, you’ll have an easier time getting a higher website rank.
This SEO app is always up-to-date regardless of the regular algorithm changes made by Google. It also has a chat portal that gives insightful answers to your questions. You can also go here to learn more about local SEO.
But regardless of whether you need keyword recommendations or a site crawl, you’ll find that Moz won’t be lacking. With this tool, you get a lot of great insights on your website’s performance. But the most important part is that it recommends ways to improve it.
You can also get the free MozBar that lets you see any page’s metrics in real-time.
This is another keyword finder that helps in identifying keywords while finding out the search intent for each. It does this by showing you the top-ranking SERPs for all the keywords. You can find the right terms to use on your website using this tool, whether it’s short- or long-tail.
Ubersuggest has hundreds of suggestions for keywords you can use. The report will include metrics such as:
- Keyword volume
- Seasonal trends
With this tool, you’ll have keywords for both organic, SEO, and paid uses. If you’re trying out PPC for the first time, this will allow you to know whether a certain keyword is worth targeting. That way, you won’t waste time and money for keywords that won’t give you a decent amount of returns.
It has an amazing premium version, but the free features are often enough to help your business get started with local SEO. Once you start, you have the means of scaling it up with the paid features. With this tool, you can look at the exact number of times a keyword got search per month.
With that, you can determine whether that keyword is difficult to rank. You can also research your competitors using this tool. That way, you know what keywords they use and make it a part of your keyword building efforts.
Get the Best Local SEO Software Today!
These are the best local SEO software you can use if you’re a starting business. You can’t afford to waste time, effort, and money on fruitless SEO endeavors. That’s why it’s important to use these tools and make the most out of your investments.
Don’t hesitate to start today. The more you delay, the more likely it is for your website to become irrelevant.
Why stop here? If you found this guide great, feel free to check out our other articles today!