Technology is changing the customer experience in doctors’ offices and clinics around the country. However, you may not know how to make these changes if you are new to the marketing and information side of healthcare. Continue reading if you are ready to use technology to make life better for your patients. This blog will tell you Six Ways Technology Is Improving The Healthcare Customer Experience.
1. Simple Advertising
Healthcare digital signage by MDM is a good way for you to market your business or your services to patients. When you own a small medical office, you can put a digital sign outside your office. The sign outside the office will display messages about what you do, when you are open, or events that you are hosting.
2. Basic Informational Messages
Basic informational messages can be displayed in your waiting room. You may choose to run a TV ad in the waiting room that sits alongside the TV channels you are displaying. You may create special digital ads that will play on the TV in the waiting room. These messages inform your patients, or they may set patients at ease.
3. Digital Imaging
Digital imaging can be saved instantly to the cloud, and you can use digital imaging programs to take notes on an X-Ray, CAT scan, or MRI image. You want to show your patients what is going on, and you also need to save these images. You can securely store every image from each patient. Plus, these images are easy to share if you are working with a specialist outside your office.
4. Digital Medical Records
Digital medical records are easy to share with other medical offices, and these records are easy to notate during a visit. You do not need to waste time reconciling medical records at the end of the day. Plus, you can purchase security software that is compliant with HIPAA. You do not want to expose your patients to undue hacking or security breaches.
Digital medical records can be accessed on a tablet or digital machine in each exam room. Plus, you can show these records to your patients without talking through poor handwriting or odd language. It is easy to explain medical records to concerned patients, and they can take home copies that you sent to the local printer or copier.
Digital medical records can be used to quickly annotate insurance codes. You can send these records to the insurance carrier in a few clicks, and you can handle billing with the same program. You do not need to reconcile your billing and medical records at the end of the day just to get paid. Because of this, you will have payments coming into your office every day.
5. Online Appointments
Your patients can make their appointments online, and they can ask questions on live chat when they are not sure what to do. You may advise a patient to come to the office immediately, or the patient may add notes to their appointment so you know why they are coming.
6. Advanced Diagnostics
Digital programs in your office will help with diagnostics. You studied hard in medical school to learn everything there is to know, but a diagnostic program will present you with options that are easy to review. You may be surprised when you see certain disorders or conditions appear on the screen, but these diagnostic options allow you to explore the right treatments for your patients.
Many medical offices need to update their use of technology. These offices can use digital signage and advertising, waiting rooms ads, diagnostics, digital medical records, and digital imaging to help patients recover as fast as possible.