With over 3 billion searches every month, YouTube is now the world’s second-largest search engine after Google. In fact, its search volume beats out Bing, Ask.com, AOL, and Yahoo—combined.
If you’re not posting videos to YouTube, you’re missing out on a huge opportunity to connect with customers.
Unless you know how to make a good YouTube video, your marketing efforts are incomplete. Posting video content can help you:
- Show off your unique company culture
- Tease new products to generate a buzz
- Demonstrate your expertise in the industry
- Use customers reviews to build brand trust and loyalty
- Answer questions live to improve customer engagement
- Keep consumers updated with the latest news
You don’t need a huge budget to make it happen, either!
Ready to start building your video marketing strategy using YouTube? Here’s everything you need to know about how to be a successful YouTuber.
Create and Optimize Your Channel
Before we start learning how to make a good YouTube video, you need to create a channel. Make sure you have a Brand Account on Google before you get started. Using a Brand Account will allow multiple Google users to log in at the same time.
That way, members of your team can help!
Once you’ve created your account, you also need to optimize your channel. Otherwise, it might fail to attract followers.
Make sure to fill out your YouTube profile.
- A bio that’s rich with relevant keywords
- An eye-catching banner and profile
- Links to your company website and other social media accounts
- Your company’s name, location, and contact information
Once you’ve filled out the relevant information, consider adding a list of Featured channels to your profile. This can add further value to your channel by giving your subscribers quick access to additional resources.
You can also organize your videos into playlists. This can make it easier for subscribers to find relevant information in one place. Videos in playlists will autoplay, which can keep people on your channel longer.
Make sure to consider what your audience is looking for when creating these playlists.
The goal is to make your account and business look like a credible, trustworthy resource. Then, subscribers will learn to depend on your content and return to your channel for more.
Know Your Audience
Once you have your channel, it’s time to get into research mode!
Who makes up your target audience? Determining your audience can tell you what kind of content to create. For example, your viewers might want tutorials.
Other customers prefer product demos.
If you already have videos posted, check the Analytics tab. This space will provide quantitative insights about your audience’s behaviors, including:
- View counts
- Average watch time
- Revenues generated
- Video interaction rate
The Analytics tab will also provide you with demographics data. You can use these demographics to determine when people are watching your videos, their age, and their gender. Instead of making assumptions, you can use this data to create content that best appeals to your target audience.
Research the Competition
You can also learn more about your viewers by researching the competition. This is essential if you want to get ahead of other businesses within your industry.
Take a look at their channels. Which videos get the most views and comments? What’s special about these videos?
Study the video’s length, format, and call-to-action (CTA) language. Make note of the video titles and descriptions as well. Then, you can use this information when learning how to make a good YouTube video.
Pick a Format
By 2022, video content will account for 82% of all web traffic. Not all of these videos are made equal, though. In order to determine how to make a good YouTube video, you need to pick a format that will resonate with your audience.
A few options include:
- Product reviews
- Talking head
Once you choose your format, you can start writing a script!
Create Your Videos
YouTube marketing videos don’t require a big budget to look good. Rather, you need good lighting and a focused script. You can use your smartphone to record them (though using a tripod will keep it steady).
Once you’re done rolling, using basic video editing software to make edits and add titles.
Try to keep your videos between three and four minutes. Otherwise, you might risk the chance that your viewers will lose interest.
Kick Up Keywords
Once you’ve created your videos, consider your keywords. What terms and phrases are your viewers searching for? You can use Google Trends or Keyword Planner to develop a list.
Then, you’ll want to add these keywords to your video’s title, description, tags, and transcript.
Using keywords will ensure the right people will find your content.
Consider Your CTA
The point of video marketing is to engage viewers and encourage them to take action.
In order to discover how to make a good YouTube video, you need a strong CTA. Ending your video with a strong CTA will encourage them to take action, which can lead you to more engagement.
For example, you can encourage viewers to:
- Rate your video
- Subscribe to your channel
- Follow you on social media
- Share your video
- Contact you
Use urgent language (“Now!”) to speed things up!
Don’t forget, YouTube is a social media network. Once your video is up and attracting viewers, don’t forget to check the comments. Answer any questions your viewers have or encourage a conversation.
Remaining social will show your viewers you’re there (and care!).
Punch Up Promoting
Attract more people to your videos by promoting your content. You can post your video on:
- Your website/blog
- Facebook, LinkedIn, Instagram, Twitter
- An email subscription list
You can also use this YouTube SEO guide to learn how to get more traffic.
Now Rolling Toward Success: How to Make a Good YouTube Video
Now that you know how to make a good YouTube video, start rolling! Make sure to review your Analytics regularly to determine what’s working. Then, you can continue optimizing your videos to attract an audience.
Explore the Business section of the blog for more effective marketing tips!