The E-commerce industry is rapidly growing and offering new ways to owners to connect with their customers. It provides them an opportunity to grow their businesses by introducing services at an international level and reaching wider audiences.
If you are also planning to launch your own ecommerce platform in the market to meet the modern demands and satisfy users, then it is important to integrate all the advanced technologies. Presently, E-commerce based website development services are not confined only till the coding and high functional UX. In order to launch the powerful websites in the market, it is important for the developers to consider several other aspects in the development process.
In this blog post, let’s discuss how you should launch your E-commerce website in the market?
Steps to launch your Ecommerce Store
1. Research the Market
The foremost step to launch your online store is to know about the market and what your competitors are doing to expand their services. It is important to have in-depth knowledge of the current trends and to know the major challenges that competitors are facing in the present scenario. This step will help you to avoid future failures.
2. Decide Target Audience
After researching the market and knowing the challenges, it is time to finalise your target audience to whom you want to sell the products. By knowing your target audience in prior, it will help you to build the right strategies to promote your product. By this you reach directly to the genuine and customers who will be interested in your services.
3. Finalise the Business Name
Brand name plays an important role, it should reflect the image of your services. Make sure that your domain and your brand name should be the same. It will help your customers to find you on the search engine without any hassle. The name should also be catchy, short, and easy to remember for the customers.
4. Choose the right Platform
There are several platforms available with different functionalities to launch your store in the market. The list is endless, but it is important to know about the different platforms as they all have different functionalities and it is important to know about them and choose the right platform for you-
Different platforms to build E-commerce Websites
Shopify is the most popular platform of the E-commerce industry. It is designed for all kinds of businesses and helps to meet project requirements. According to Wikipedia, “Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems.”
Features of Shopify
- Easy to use
- Responsive Themes
- Supports third party shipping apps
- Fully customizable and mobile responsive
Magento is a leading open source Ecommerce platform. It is written in PHP programming language and has support for multiple different frameworks such as Symfony and Laminas.
Features of Magento
- Supported by open source technology
- SEO Friendly
- Faster loading Speed
- Flexible CMS
- Highly customizable
- Advanced Reporting
BigCommerce is known as the powerful platform to build your online platform. It is integrated with an extensive range of in-built tools, which allows programmers to develop secure and robust solutions. This platform ensures owners to drive more traffic and find target audiences.
Features of BigCommerce
- Inventory management tools
- Secure Check out
- Custom reporting features
- Advanced product filtering
WooCommerce is a customizable, open-source eCommerce platform built on WordPress. Start ups to large enterprises opt for this platform and it is easy to install and use.
Features of Woocommerce
- Seamless WordPress Integration
- In-Built Payment Processing
- Library Support
- Smart dashboards
- Order management
There are several other platforms for eCommerce development to launch your online solution in the market. But to choose the right platform your web developer should know the functionalities and be proficient with different solutions.
Functionalities are the major factor that you have to focus on. Integration of advanced features helps you to increase user experience. Features such as powerful chatbots, online secure payment gateway, advanced search plays a major part and they have trends also.
In the market, several eCommerce website development company have made their presence felt. In order to stay ahead in the competition, it is important to consider all the factors which we mentioned above and then launch your E-store. This would help you to meet the current trends as well as boost your revenue.