Your landing page is everything. It can make all the difference in making a visitor stay and pursue your product. So, it makes sense to put a lot of work into it.
If you are out of ideas on what to do, one that can level up your landing page is QR codes. These small pixelated images can bring a lot to the table. It can engage and attract your audience. The question is, how can you do it?
Here are ways you can personalize your landing page with QR codes.
1. Use QR Codes to Embed MP3 Files
Depending on your product, an MP3 QR code can further emphasize the message you are trying to say. For example, if you specialize in podcasts, have a QR code that when scanned, lets people hear a sample. It is one way to easily tease your audience with your product.
Though, that is not where MP3 QR codes end. There are a lot of things you can do with it and you should, because audio makes your landing page livelier.
Another thing you could do is provide an audio narration. Instead of leaving your audience to read through your extensively long landing page, let them hear a narration that explains everything. Tell them about your product, how to navigate their website, and many more. The sky’s the limit.
2. Redirect to Forms
A landing page is all about enticing your visitors. So, it is all about being flashy and sending the right message. Putting up your registration forms will kill the vibe you are trying to send and can push away potential customers.
Instead, you can use a Google Form QR code and put them on the corner of your landing page. You don’t disrupt the overall design of the page, but you still make it convenient for people who want to fill them out.
One major benefit to it is that the QR code can be saved as an image. So, when they are not currently in the mood to fill them out, they can simply come back to it later.
3. Promo and Discount QR Codes
If you really want to captivate the heart and interest of your visitors, what better way to do that but to offer them promos and discounts. Provide something that is hard to resist and you get yourself avid fans that are bound to come back for more.
The benefit of infusing promos and discounts with QR codes is convenience. Instead of using an ugly link, you can simplify it with an image that can go well with the design of your landing page.
Also, you no longer have to overcrowd your website with flashy images that point to your promo. Instead, your visitors who are actually interested can be redirected to a page where they can immerse themselves with the experience.
4. QR Code Games
The longer a visitor stays on your landing page, the more likely they are going to take your business seriously. So, the core concept here is engagement. Engage them to a point that their interest would cause them to look further into your website.
One way to do that is with QR code games. With the scan of the image, a visitor can be brought to a game. Another implementation would be, you can program your QR code so that it will display different content based on how many times it has been scanned.
Just make sure that everything that you provide is in line with your business. Stick to your theme and that will spark the interest of your visitors to look into what you have to offer.
5. Use QR Codes to Deliver Additional Content
If you put everything on your landing page, things can get a little too crowded.
Instead, leave it to your interested visitors to seek those additional content by compressing them into a QR code.
For example, a brochure may not fit too well with your overall landing page, but it can be what some visitors want. So, have a QR code for them to scan so that you keep your website straight to the point, but still leave room for those who want additional content.
6. Customize Your QR Codes
While QR codes usually come in black and white, the best QR code generator allows you to personalize the image. You can choose the colour and pattern you want. But the biggest selling point would be the ability to add your logo in the middle of the image.
This will allow your QR code to fit perfectly well with your landing page along with making your code intuitive and in line with your brand.
With the different choices that QR codes bring to the table, it is a huge potential loss if you don’t add them to your landing page.
And why wouldn’t you? You have a lot of choices to choose from, allowing you at least one that will align with your business and preference.
QR codes are not just there for aesthetics, but for practical use. So, when you do decide to skip them, you are not gaining as many leads as you would.
You can create a personalized landing page with the use of a QR code generator with a logo like QRTiger and unlock new QR code possibilities with them.