For yoga and fitness pros, establishing an identity amidst the constantly growing and competitive market is not easy. With the accelerating development of this industry, boutiques, personal trainers, and gyms are all using social media handles for business promotion. This is where a solid video marketing tactic can turn out to be vital for enhancing brand identity and converting prospective audiences to leads. Here’s how you can Convert your best photos into video and how video marketing proves to be effective for your business.
Why Should Fitness and Yoga Pros Choose Video Marketing?
There’s no denying that video can boost business credibility and encourage word-of-mouth marketing. Video offers fitness brands a comprehensive solution to showcase their brands. This way, it increases visibility within the communities and equips fans with best-in-class content.
When any customer shares your video on social media, it just broadens the reach within a local community. The efficacy of video marketing stays unaltered when it comes to driving new signups. Videos are like the word-of-honor for your business as it provides those extra perks of encouragement that every viewer seeks before signing up.
And to go extra creative with your workout and yoga pose videos, you can turn your photos into a video using an effective tool! For this reason, you need to convert photos into videos. And here’s your safe bet.
Steps to Convert Photos into a Video
If you think converting photos into videos is a new subject, don’t you remember about slideshows? Yes, they are around for more than decades. But there’s one trouble you’ll always experience. With that being said, uploading a slideshow to your social media challenges isn’t possible.
Want to share your yoga poses with your target audience? The safest way to do so is to turn them into a compact video format. Of course, video makers like InVideo can be your safe feat to proceed with the work seamlessly. But in general, if you want to learn the best way to convert your workout images into a tutorial video, here’s how to step forward.
Selecting the Right Images
A bunch of poor-quality photos can never produce a share-worthy video. So, this makes it evident that your video needs premium quality images. As you are going to create fitness videos through photos, you need to select HD versions. Technically, you can also give your camera a chance to click those beautiful and clean yoga postures and add authenticity.
But as it’s going to be promotional, it is strongly suggested to hire an experienced photographer. Alternatively, if your phone’s camera is pretty good for the job, why don’t you ask your team member to click some snaps?
Editing Your Chosen Pictures
Not all clicked images will turn out to be picture-perfect. For this reason, you need first to select the clicked photos worth sharing. Instead of mashing a series of unprofessional photos, what you need to do is choose the right ones. Still, it doesn’t mean that all the chosen photos are extremely appealing.
There’s a reason why photo editing tools have garnered immense popularity, and you just need to take advantage of them. Also, to give them a unified look, you need to edit them in the same manner. You can edit their exposure and make it more natural. This way, your photos become redefined!
Determining the Video Type
Now that your photos are prim, proper, and picture-perfect, it’s time to determine what type of video you wish to create. Say you want to teach people about the different yoga postures for abdominal fat reduction! Or, you want to make your fans get familiar with the concept of yoga being an Ayurvedic therapy!
In the latter case, you need to combine an intangible connection between Ayurveda and yoga through photos! In the former case, you need to initially give your audience an opportunity on how yoga is effective for weight reduction! And the procedure for making such a video is different and unique. In general, you need to determine what your video should look like in the end.
Tuning Your Videos and Strumming the Right Chord
The last step to making neat yoga videos through photos is by including some music. No matter how bright and beautiful your photos look, there’s no denying the appeal of a musical piece! After all, a video with audio just means a business without a mission. People enjoy videos only when they can plug in their headphones and tune into them.
To put it simply, music is a must! Although you don’t need to spend days searching for royalty pieces, you need to be careful about your selections. It’s imperative to figure out which audio file goes perfectly with your video. Tools like InVideo comes with an extensive library of music and photos from where you can choose. If you want to choose this tool, here’s how you can easily make your yoga video with music and images.
- Select an authentic template (for this reason, you need to create your account)
- Import your photos and check for the menu
- Now, you need to add your photos to that timeline (remember to edit them carefully, just as mentioned earlier in this post)
- Add your favorite music that suits the requirement
- And that’s it; you’re ready to export your video
The Bottom Line
Remember, no matter how brilliantly your videos are built, the secret lies in how you plan them. That’s the reason why you always need to pay more attention to identify fitness videos. Your first step to shoot social-media-friendly photos is to find the right place for shooting the snaps.
Next, you need to figure out how many snaps are required to meet your requirement. You can use a smartphone or a camera to click these pictures and work accordingly! Forward-looking fitness brands hop aboard the video marketing.
If you consider yourself standing in the same queue, you also need to use it as an effective tool for generating leads and brand building. Hopefully, this guide has put together the required pieces of information. Now that you’re ready, you can start clicking photos and enhance your brand through video marketing.