Anytime your customers get online, 93% of them tend to start by using a search engine. Search engine traffic is now a firehose of potential customer demand that small businesses need to fight for. Search engine optimization (SEO) is the set of tools available to empower your business to bring in more organic search sales. With SEO, your focus gets …

Are you looking into buying a vehicle for a small business? You’ve probably made a smart decision. Depending on the needs of your small enterprise, buying a company vehicle can be a sound investment. If you’re spending a significant amount of money on traveling or delivery costs, for instance, getting a company car is the right move. And as your …

Everyone dreams of being their own boss. Running your own business comes with a lot of perks. After all, you set your own hours, you make the decisions, and you decide the direction that you want your work to take you. But running a small business comes with a lot of stress and responsibilities as well. In fact, small business …

With the economy booming, there’s never been a better time to expand your business. Entrepreneurs across the country are taking advantage of tax cuts and a rising stock market to get rich faster than ever before. One of the most important aspects of building a business is learning how to raise capital in order to make expansion possible. This can …

What do you think of when you hear big data? Chances are it’s a commercial for a tech company or it’s something that is only for major corporations that causes privacy issues. The reality is much different. Small businesses can use big data to make key strategic decisions and get ahead of the competition. Right now, more than half of …

Recent market research found that roughly 75% of customers expect the companies they order from to offer them shipping. This held true even if the item had a value of less than $60. As a small business owner, you know firsthand just how much shipping costs can eat into your profits. You want to be able to stay in the black, …

Any business or company that caters to a local area cannot always compete with bigger rivals. Much like how the entire plot of Tom Hanks’ You’ve Got Mail, you can’t beat big corporations head to head. You can, however, win in local marketing. There is strong value to localism. People love their local businesses. They have a tendency to prefer …

It doesn’t matter what market you’re in when you start a small business — you’ll face competition. That’s the nature of business; you need to identify and act on opportunities to get a leg up on your competitors. That’s exactly what your competition will do to you. Yet, now the entire business is online. Markets changed from being concentrated around …