Anytime your customers get online, 93% of them tend to start by using a search engine. Search engine traffic is now a firehose of potential customer demand that small businesses need to fight for. Search engine optimization (SEO) is the set of tools available to empower your business to bring in more organic search sales. With SEO, your focus gets …

Google rakes in over 136 billion dollars in revenue every year. That number isn’t surprising given the fact that the search engine is responsible for directing billions of search requests on a daily basis. Companies that have built their websites to be Google or “SEO friendly” stand a great chance of benefiting from all of those searches since the more …

You’ve put in the time, money and hard work. You’ve lost sleep and time with loved ones trying to build your business from scratch. Yet, for all of your efforts, sales are lagging and customer acquisition is slow. What gives? Turns out, your online marketing strategy is more important than you thought. The companies that appear on the front page …

Organic search traffic is the primary channel that search engine optimization (SEO) professionals strive to increase. Who wouldn’t want a steady stream of targeted traffic from Google, the world’s most popular search engine? But many companies mistakenly believe SEO is easy. As a result, they try to do it themselves. Or they create an in-house SEO team that is a …

Business spending on SEO initiatives is touted to reach $80 billion by 2020, making SEO an overly popular marketing strategy by any standards. Part of its overwhelming popularity lies in its low cost-high rewards strategy that helps grow and retain a solid customer base over time. SEO goes beyond a company’s visibility and searchability to provide more value. But why …