Things have changed a lot in the marketing industry. Businesses have gone from focusing primarily on old forms of media to moving much of their marketing departments online. There’s a good reason for this. Reports show that businesses earn an average of $2 for every $1 they spend on digital advertising. Once you find a marketing campaign that works, you …

‘Get online’, ‘everyone has a website these days’, ‘get on social media’, these are all things you’ll hear as business advice over the last decade or so and it’s not wrong but what it doesn’t do is give you advice on how to grow your online presence once you have that presence? So let’s look at how to not just …

If you think that email marketing is futile in a world that relies on social media, we suggest you give it a second thought. While many of you might have given up on email marketing, you’ll see many businesses confidently sending emails to their subscribers and potential ones too and are not as hopeless as you were when you tried …