Engaging with customers, building a reputation and boosting sales are some of the reasons why marketing is important for any business. You may think marketing should only be left to the experts. However, you can harness the power of this sweet science to take your business to the next level. It will all come down to learning as much as …

The number of franchise establishments in the United States stood at over 744,437 in the year 2017. The consistent annual growth by about 1.6 percent in the franchising sector is a result of growing consumer spending. Parent companies will hope to make a kill in the form of franchise premiums in the future. This is especially so as more franchisees …

With over 3 billion searches every month, YouTube is now the world’s second-largest search engine after Google. In fact, its search volume beats out Bing, Ask.com, AOL, and Yahoo—combined. If you’re not posting videos to YouTube, you’re missing out on a huge opportunity to connect with customers. Unless you know how to make a good YouTube video, your marketing efforts are …

Today’s Corporate America offers more resources and tools for your marketing strategy than ever before. It’s also taken the liberty of advancing marketing tools that were already must-have’s in your campaigns, such as sales brochures. Video brochures now exist and offer your company an advanced way to sell your product and services. Now you can reach new clientele and deliver a …

Things have changed a lot in the marketing industry. Businesses have gone from focusing primarily on old forms of media to moving much of their marketing departments online. There’s a good reason for this. Reports show that businesses earn an average of $2 for every $1 they spend on digital advertising. Once you find a marketing campaign that works, you …

Everyone dreams of being their own boss. Running your own business comes with a lot of perks. After all, you set your own hours, you make the decisions, and you decide the direction that you want your work to take you. But running a small business comes with a lot of stress and responsibilities as well. In fact, small business …

In the world today, technology has exposed us to a digital life with innovative gadgets all over. Digital assets are everywhere, and you need to understand them to be able to carry out digital assets management for your company. So, are you wondering what are digital assets? Find out exactly what they are, what they include, and how to create …

Do you have a gaming site that isn’t getting much traffic? Over the years, many websites have come and gone because their owners didn’t think about longevity. Today, technology is changing the way people access entertainment. It’s important to use effective digital marketing strategies to avoid failure. While running a gaming site can seem like a daunting task, you can find success …

Promoting your dental practice, especially as a newcomer, is anything but easy. Depending on where you live, you may be competing against dozens or hundreds of other dental practices with a loyal clientele. That’s where search engine optimization, or SEO, can help. Nearly half of all Google searches are local. Furthermore, the world’s most popular search engine processes around 40,000 …

As society becomes more immersed in digital mediums with the evolution of technology, digital marketing is fast becoming an integral part of the functioning of businesses across verticals. Digital marketing broadly refers to the marketing of products/services through digital mediums, such as digital display boards, mobile phones, laptops, computers, and more. Using the internet, businesses can target a massive customer …

Proper communication is essential anywhere, and it doesn’t have to be verbal all the time. The lack of time, full schedule, minor emergencies can play a bad role in the process of delivering an important message even within housemates. The consequences might be quite dramatic from wasted supper to missed flight or important meeting. If you don’t have a chance …

Marketing today is largely focused on the digital, from social media posts to online ads, but many traditional offline strategies are still effective. One such strategy is using physical items such as pens, T-shirts, and bags to advertise your brand. Human psychology remains unchanged, so people consistently love receiving free stuff—and they’ll remember the brand that it came from, especially …

Keeping up with the latest marketing trends can take a lot of time. It seems like there are new products every week. There is more competition than ever online, with more than one-third of marketers starting to incorporate digital strategies into their marketing plans. Do you know about the latest tools and trends available that help you compete? Keep reading …

If you think that email marketing is futile in a world that relies on social media, we suggest you give it a second thought. While many of you might have given up on email marketing, you’ll see many businesses confidently sending emails to their subscribers and potential ones too and are not as hopeless as you were when you tried …