Engaging with customers, building a reputation and boosting sales are some of the reasons why marketing is important for any business. You may think marketing should only be left to the experts. However, you can harness the power of this sweet science to take your business to the next level. It will all come down to learning as much as …

The number of franchise establishments in the United States stood at over 744,437 in the year 2017. The consistent annual growth by about 1.6 percent in the franchising sector is a result of growing consumer spending. Parent companies will hope to make a kill in the form of franchise premiums in the future. This is especially so as more franchisees …

With over 3 billion searches every month, YouTube is now the world’s second-largest search engine after Google. In fact, its search volume beats out Bing, Ask.com, AOL, and Yahoo—combined. If you’re not posting videos to YouTube, you’re missing out on a huge opportunity to connect with customers. Unless you know how to make a good YouTube video, your marketing efforts are …

Any business or company that caters to a local area cannot always compete with bigger rivals. Much like how the entire plot of Tom Hanks’ You’ve Got Mail, you can’t beat big corporations head to head. You can, however, win in local marketing. There is strong value to localism. People love their local businesses. They have a tendency to prefer …