Studies reveal that about 71% of buyers begin with a generic Internet search when making a business purchase. This means you need a comprehensive B2B digital marketing strategy for your company. Selling to companies is different than selling to consumers. Read on for information about creating a great B2B digital marketing strategy. Defining B2B Marketing B2B is business-to-business. B2B marketing …

As society becomes more immersed in digital mediums with the evolution of technology, digital marketing is fast becoming an integral part of the functioning of businesses across verticals. Digital marketing broadly refers to the marketing of products/services through digital mediums, such as digital display boards, mobile phones, laptops, computers, and more. Using the internet, businesses can target a massive customer …

Google Maps is essential if you want to compete in local markets today. More people than ever turn to Google when they want to find somewhere to go. In fact, 20% of Google searches are for local information. If you aren’t getting in front of these people, then you’re missing out. The problem is, you have to know how to …

A shocking 95% of small businesses intend to increase their digital marketing spending in 2019. With only 44% of businesses investing in search engine optimization (SEO), you have a chance to get ahead. A solid SEO strategy can help you rank higher on searches. A higher ranking means more customers will see your website before anyone else’s. Here are seven SEO …

It doesn’t matter what market you’re in when you start a small business — you’ll face competition. That’s the nature of business; you need to identify and act on opportunities to get a leg up on your competitors. That’s exactly what your competition will do to you. Yet, now the entire business is online. Markets changed from being concentrated around …

The world of business revolves around search engine results. The companies who rank up at the top when customers type in their search results are the winners of the modern market. What company secrets take these businesses to the top? It isn’t a grand conspiracy, but instead a technique called SEO digital marketing. What is SEO digital marketing? How best …

Did you know that affiliate marketing accounts for 15 percent of all digital marketing revenues? Or, that it’s one of the biggest industries in the U.S., worth a whopping $5 billion? These stats should make you feel jazzed about diving into the brave new world of online monetization. But what if you’re new to affiliate marketing and don’t know where to start? …

Did you know that half of new businesses close their doors after five years? With the odds against a new business learning ways to avoid closing down and falling into the negatives sometimes it’s smart to hire people or agencies that will help you avoid this. Have you heard of digital marketing agencies yet? They can help you establish your online presence …

Effective brand building plays a vital role in creating customer loyalty. 77% of marketers argue that building a brand should be a key organizational strategy as it creates value to clients. The most common types of brands are: Retail Brands: They are built based on a combination of service experience and product quality like fast chain restaurants and stores Service Brands: This …

If you’re ready to start an online blogging business in 2019, read on to learn how to get started and make some money. So many people are starting online businesses these days, from full-time entrepreneurs to students looking to make some extra money on the side. All you need these days is your usual laptop, a wifi connection (either at …