When it comes to digital marketing, it can be overwhelming for a business to choose the right options for them. The ultimate goal of any digital marketing campaign is to increase traffic, sales leads and conversions to your website. It’s the how that gets everyone confused. Should you work on search engine optimization, pay per click advertising, etc., the right …

When you have about 8 seconds to grab the attention of a potential client, every element of your law firm’s landing page must be on point. No pressure, right? Relax, creating a successful website is easier than you think! In fact, all you need is 5 easy items that will help you stand out from the competition. To turn your …

  With the evolution and advancements in modern technologies, much like the rest of the society, small and medium-sized businesses are doing everything in their power to keep up. Brick-and-mortar businesses are either upgrading to an online model or are incorporating digital marketing strategies to their existing marketing efforts in an attempt to capture a very lucrative and growing online …

‘Get online’, ‘everyone has a website these days’, ‘get on social media’, these are all things you’ll hear as business advice over the last decade or so and it’s not wrong but what it doesn’t do is give you advice on how to grow your online presence once you have that presence? So let’s look at how to not just …

Do you have a gaming site that isn’t getting much traffic? Over the years, many websites have come and gone because their owners didn’t think about longevity. Today, technology is changing the way people access entertainment. It’s important to use effective digital marketing strategies to avoid failure. While running a gaming site can seem like a daunting task, you can find success …

What do you think of when you hear big data? Chances are it’s a commercial for a tech company or it’s something that is only for major corporations that causes privacy issues. The reality is much different. Small businesses can use big data to make key strategic decisions and get ahead of the competition. Right now, more than half of …

Studies reveal that about 71% of buyers begin with a generic Internet search when making a business purchase. This means you need a comprehensive B2B digital marketing strategy for your company. Selling to companies is different than selling to consumers. Read on for information about creating a great B2B digital marketing strategy. Defining B2B Marketing B2B is business-to-business. B2B marketing …

As society becomes more immersed in digital mediums with the evolution of technology, digital marketing is fast becoming an integral part of the functioning of businesses across verticals. Digital marketing broadly refers to the marketing of products/services through digital mediums, such as digital display boards, mobile phones, laptops, computers, and more. Using the internet, businesses can target a massive customer …

Google Maps is essential if you want to compete in local markets today. More people than ever turn to Google when they want to find somewhere to go. In fact, 20% of Google searches are for local information. If you aren’t getting in front of these people, then you’re missing out. The problem is, you have to know how to …

A shocking 95% of small businesses intend to increase their digital marketing spending in 2019. With only 44% of businesses investing in search engine optimization (SEO), you have a chance to get ahead. A solid SEO strategy can help you rank higher on searches. A higher ranking means more customers will see your website before anyone else’s. Here are seven SEO …