Should you choose a domain with a keyword in it or a brandable domain for your business? A domain name is the most essential part of your online identity. Before you decide upon a name, you need to think about getting it into people’s mind. There will be pros and cons for any choice, but here are 7 guidelines that …

Mobile-first indexing has been in headlines of 2018 in the SEO world. This new addition is certainly a major shift to how Google search works. This has left SEO professionals with questions, what will be the result? With no doubt, Google’s mobile-first index has created chaos in the marketing world. Marketers want to figure out how Google’s algorithm will change …

Many companies today have begun relying on content marketing to engage and to attract their target market. As stated by the Slide Column and Share Five media accounts, businesses are spending a quarter of the funds on articles marketing. And this is because of the kind of value that content promotion adds to your organization. For the actuality that lots …

Are You interested in knowing how to use SEO for your business? Businesses are on the boom today, everyone wants to be their own boss and have some service to offer. Let’s speculate you are a business owner, any business, whether it be a salon, a dog care facility, a restaurant or any other service, now you have started a …

When you’re attempting to bolster your company’s online presence, there is a range of marketing techniques that you can use to do so. One of the more popular types of online marketing that you can use for your business or brand is display advertising. This is a visual-based marketing technique that’s easy to implement and can be highly successful. Once …

  With the evolution and advancements in modern technologies, much like the rest of the society, small and medium-sized businesses are doing everything in their power to keep up. Brick-and-mortar businesses are either upgrading to an online model or are incorporating digital marketing strategies to their existing marketing efforts in an attempt to capture a very lucrative and growing online …

Unless you’ve been hiding under the rock for the past decade, you already know that digital marketing is the revolution we have been waiting for! There are countless reasons why digital marketing is superior to traditional marketing, but why exactly should you take it up? From my point of view, digital marketing was such an interesting innovation from the start …

About 25 percent of US adults are almost always online. Which means advertising online is about the best way to reach them. This is why digital marketing must be an integral part of your marketing arsenal. However, the software market is a fiercely competitive one. And it takes only people with guts and proven marketing savvy to compete and thrive …

Search Engine Optimization, better known as SEO, is the practice of generating genuine traffic to a website through natural and organic search engine results. For brands targeting the young audience of today, having a strong digital presence is very important.

When it comes to digital marketing, it can be overwhelming for a business to choose the right options for them. The ultimate goal of any digital marketing campaign is to increase traffic, sales leads and conversions to your website. It’s the how that gets everyone confused. Should you work on search engine optimization, pay per click advertising, etc., the right …

When you have about 8 seconds to grab the attention of a potential client, every element of your law firm’s landing page must be on point. No pressure, right? Relax, creating a successful website is easier than you think! In fact, all you need is 5 easy items that will help you stand out from the competition. To turn your …

‘Get online’, ‘everyone has a website these days’, ‘get on social media’, these are all things you’ll hear as business advice over the last decade or so and it’s not wrong but what it doesn’t do is give you advice on how to grow your online presence once you have that presence? So let’s look at how to not just …

Do you have a gaming site that isn’t getting much traffic? Over the years, many websites have come and gone because their owners didn’t think about longevity. Today, technology is changing the way people access entertainment. It’s important to use effective digital marketing strategies to avoid failure. While running a gaming site can seem like a daunting task, you can find success …

What do you think of when you hear big data? Chances are it’s a commercial for a tech company or it’s something that is only for major corporations that causes privacy issues. The reality is much different. Small businesses can use big data to make key strategic decisions and get ahead of the competition. Right now, more than half of …

Studies reveal that about 71% of buyers begin with a generic Internet search when making a business purchase. This means you need a comprehensive B2B digital marketing strategy for your company. Selling to companies is different than selling to consumers. Read on for information about creating a great B2B digital marketing strategy. Defining B2B Marketing B2B is business-to-business. B2B marketing …