You’ve put in the time, money and hard work. You’ve lost sleep and time with loved ones trying to build your business from scratch. Yet, for all of your efforts, sales are lagging and customer acquisition is slow. What gives? Turns out, your online marketing strategy is more important than you thought. The companies that appear on the front page …

Organic search traffic is the primary channel that search engine optimization (SEO) professionals strive to increase. Who wouldn’t want a steady stream of targeted traffic from Google, the world’s most popular search engine? But many companies mistakenly believe SEO is easy. As a result, they try to do it themselves. Or they create an in-house SEO team that is a …

Business spending on SEO initiatives is touted to reach $80 billion by 2020, making SEO an overly popular marketing strategy by any standards. Part of its overwhelming popularity lies in its low cost-high rewards strategy that helps grow and retain a solid customer base over time. SEO goes beyond a company’s visibility and searchability to provide more value. But why …

You know how important to rank high in search engines. Your business actually depends on it if you want to be able to get new customers on a regular basis. In fact, over 93% of all internet traffic is from a search engine. The traffic you get from search engines has a 50% chance to turn into a store visit. …