People love videos and need Best examples of videos . We watch them when we are happy, when we need motivation, or when we have a question. We love this content format so much that Cisco predicts video will account for 82% of all consumer traffic.
Getting it right is a powerful way to promote your product and build brand awareness.
But with so many formats to choose from, it can sometimes be difficult to determine which specific video a company should be using. Therefore, in this article, we have put together a list of several business video ideas and Best examples of videos that you can use to create creative content.
- Explanatory video- Best examples of videos
What does your product do? What does your company do? Why is function X great for solving problem Y?
Your customers have many questions that you need to answer before they click on the Buy button. They want to get to know you and your product before taking any action.
A explainer video is a quick way to explain what you are doing and explain how your product solves a specific problem.
As an example, the video from Crazy Egg gives us a clear overview of what their product does. They cover all the major pains of a customer and offer a hands-on perspective on how their product works.
The best explainer videos are simple, concise, and accurate. Don’t try to cover all aspects of a product or service at once in one video. Pick one question and expand it. This way you can keep the attention of users and make them watch the video to the end.
An explanation video animation by Explain Ninja will make this video unique and exciting for you.
- Promo video
A great promo video grabs and keeps viewers’ attention. Ads and trailers are typical examples of this genre. They use emotions and tease our imaginations. And Dodge has done a great job of it.
They have released a series of short teasers for their Challenger SRT Demon that together create a cohesive story.
Create a video that will be part of a great marketing strategy that propels your brand forward. Your promo video should spark curiosity, engage the viewer, and start a dialogue with the audience.
Facts matter. But reading the numbers on a page isn’t always the best way to represent them. Instead of creating illustrations with infographics, why not try your hand at something new?
Infographic videos are a great way to share data online. By adding a voiceover and some music, you can transform your existing infographic into a full-fledged video.
Cartoons are not only suitable for children. You can use them to tell your business story, share a product update, or show your latest customer survey data. This is an easy and fun way to convey important information about your company, activities and products to your audience.
- “Live” videos
The audience wants to feel connected to a real person or team. This is one of the reasons why YouTube blogs have become so popular and why you should definitely try this format.
Live videos depict real life, without filters or planned scenarios. These videos allow the viewer to look behind the scenes of your company and create an invisible emotional connection.
For example, Philippe DeFranco hosts the main content on the DeFranco Media channel, but shares exclusive behind-the-scenes videos on a separate channel a couple of times a week.
Reviews make a huge difference to users when making a purchasing decision. According to a BrightLocal poll, 84% of customers trust online reviews as much as they trust personal recommendations. Therefore, instead of text descriptions on the site, try creating videos.
Another great use case for this video format is user experience of products. Unboxes and reviews are a huge chunk of YouTube content. That being said, many of them are not brand sponsored. You can also encourage your customers to share reviews by offering a nice little bonus for their efforts.
However, explaining videos are very popular in commerce, since they can interest potential customers.
Explain Ninja – animated videos for business can help you make your business video perfect. Therefore, if you nevertheless decided to decorate your project with something interesting, then you know where to turn.