The recent years have seen an increase in changing government legislation and recommendations governing the advertising of gambling services and casinos in various forms of digital and print media. While in the past, a casino could put full-length advertisements in between the major sports events seen by the entire country, it is no longer the case.
For better or worse, advertising for gambling services has evolved over the past few years. The latest legislation has forced the casinos to take more creative approaches to online and offline advertisements, all while complying with the law. A lot of restrictions exist for casinos and other services which is why these websites have to employ other tactics to advertise their businesses. The marketing restrictions are even worse for the non-UK and non Gamstop casinos that already have fewer ways for advertisement.
Read on as we take a closer look at the digital marketing restrictions imposed on gambling and their solutions.
The Whistle-to-Whistle Ban
According to a recent ruling, there has been a blanket ban on television advertisements during major live sports events in the United Kingdom. This has been done to reduce the exposure of the vulnerable segments of the general population, including children and adolescents or teenagers who are particularly susceptible to the negative impacts of these advertisements.
While it has achieved its purpose, this ruling has done more harm than good to the gambling industry that already has very few outlets for marketing its services.
Tighter Regulation on Advertisements
The recent changes to the laws of the United Kingdom have led to a ban on the appearance of renowned celebrities, sports figures, and social media influencers in the advertisements for casinos and other gambling sites. This restriction has also been imposed in a bid for the reduction of children’s exposure to potentially harmful content. It does not affect some ads that are particularly targeted at an older audience, since the younger generation cannot supposedly relate with the older celebrities.
No Google Support
Have you ever wondered why you have never seen a casino ad on any website that features Google Adsense? The reason for this is that the gambling operators are not allowed to open and run accounts on Google Adwords. Google Adwords is arguably one of the biggest advertising platforms aside from Facebook, and their doors being closed for gambling services delivers a big hit to the online casino industry.
The Affiliate Marketing Solution
Casinos have found a new way to advertise their services to the masses: affiliate marketing. In affiliate marketing, third-party services like blogs or other websites mention the links for casinos in their articles or social media posts.In return, these intermediary services receive a select portion of the sales or conversions made through customers clicking on their links. In some cases, players might receive a promotional code through these services that can be used in exchange for a good sign up reward or other perks on the casino website. If you are looking for such affiliate marketing solutions, you can buy permanent articles on Linkpirates.
Another creative way for the casinos to market their services is through email blasts. These are sent either to new customers who engage with the business in some capacity or existing customers who are enticed to play again with added return bonuses and other attractive offers. More often than not, this technique works because players like free stuff, especially if it comes in the form of free spins, etc. that guarantees a chance of winning rewards.