Copywriting is the process of writing unique texts to familiarize the reader with products or services and ensure their further sale. Quality copywriting consists of three components: uniqueness, readability, and usefulness.
What is the difference between rewriting and copywriting?
Rewriting is a reworked text written in different words, taken from the same source of information, without changing the meaning of the existing material. A rewriter doesn’t even have to know the topic of the text. It is not even necessary for a person to understand the subject of the text. It is sufficient for him to convey the meaning of the text source in his own words. But, of course, if the text is technical, you need to be familiar with the subject, at least in the basic concepts. The final result of the rewriter’s work is a modified source text. The meaning and the order of the text are the same, but the means and the vocabulary are different.
Both rewriting and copywriting are widespread on the Internet. But, it is worth noting that rewriting articles has become more popular because the rewrite price is much lower than the cost of copywriting. The sites steal news, information, and goods description from each other. But it’s not correct to call it theft because the text is not used in its original form. It’s altered and processed. Sometimes several articles are utilized as material for the rewrite. It is compiled, and in this case, we can already speak about copywriting, a new unique text for the site. For more information visit https://layboard.in/vacancies/jobs-in-saudi-arabia
The primary need for copywriting is to fill a newly created resource, whether it is an information portal or a commercial website for sale if you need high-quality texts that contain unique information that is not on other similar sites (for example, information about the company, its activities or its benefits).
Often, web admins either copy ready-made material (substituting the name of their company) or order rewrites. Unfortunately, this approach will not ensure the presence of copyrighted content, and the visitor will not find anything new.
Often, to break into the top of the organic output of search engines, the owners of resources fill the pages with SEO-optimized text, which does not carry any semantic load. Such articles do not answer a user’s specific query, do not contain information about the company, services, etc., but are merely intended to increase the position in the search engine.
A simple rewrite is not able to extend the semantic component. Therefore, in such situations, it is copywriting – writing a new article – that is needed.
The same applies to simply severely written text, the problems of which cannot be solved by the ordinary rewriting.
Copywriting is also meant to inform customers (site visitors) about specific issues. The site owner can notice what his audience is interested in (for example, by the comments under the existing articles or by the conversation with customers) and give a detailed answer in a separate article.
For example, clients may need a detailed description of a specific service of the company. Not a general description of the service, but an article adapted to the company.
Who is suited to work as a copywriter?
This work is primarily for the humanities, people who are literate, well-read, have an excellent command of the word, and know how to write. However, practice shows that excellent copywriters become philologists, historians, teachers, journalists, public relations experts, and psychologists.
Copywriting is much more valuable than rewriting. It happens because copywriting is creating new material, which refers to many sources of information widely intertwined with practice. The goal of rewriting is to rephrase copywriting with 100% uniqueness. During the process of the rewriting, words are changed to synonyms, and sentences are rearranged.
The work of a copywriter is more detailed and more complicated. First, he must have a good understanding of his writing topic. He must know the concepts, not twist the data – and write an engaging, original, and valuable text for the site. For which they pay more.
Be that as it may, lately, the line between rewriter and copywriter is blurring. A rewriter, for example, can write his article based on 2-3 texts. Then, after choosing the right one, create his own unique, unrepeatable.
Finding a decent specialist in the English-speaking segment is a challenging task. Clients prefer to work with native speakers who understand your direction well.
What do you need to know? Only English. Of course, a copywriter must write the texts for sites aimed at the audience of the United States, England, and other English-speaking countries in their native language – English. Learn it, expand your vocabulary, practice on cheap orders, and improve your understanding of English.
Gradually you will become an excellent specialist. The fee for copywriters’ services is high; normal specialists can get $20-40 per hour of work. The cost of most orders is calculated by the number of words in the text, but more often, there is an hourly fee for your work. You will have to get used to this form of payment.
In the end, the most important thing is your skill. You have to have a real passion for writing, never losing the desire to change and get better. In the beginning, it’s essential to have patience and stamina, and it’s also necessary to get your hand in there endlessly: write well and write a lot. The courses for copywriters will help you to practice and look closely at your texts to understand how to make them better.
Copywriting jobs for the Indians
The Indians, already during a dozen years, are leading in the number of people engaged in exchanges of Internet services. They can create a website for $20 and get the same external links for $5 for 200 links. They are also native English speakers who provide copywriting services. In general, the guys are trying their best.
For example, send your articles by mail to the editors of media outlets whose subject matter coincides with your area of interest. Please don’t wait until the customer comes across your texts himself. Then, having a ready portfolio on hand and in your head – an idea about all the latest developments in the world, start combing through foreign freelance copywriting exchanges. At first, Upwork or Fiverr is ideal.
One of the leading and most powerful tools for finding a job is LinkedIn. An account registered on this site will become your business card, in which you talk about your experience, achievements, and skills. Therefore, LinkedIn is ideal for making business connections. Also, it is trendy abroad, and if you use it constantly, you are more likely to attract foreign customers’ attention.
If you choose LinkedIn to promote yourself abroad, here are a few best practices to help you develop your profile.
Firstly, you should be honest and open. Provide only accurate information, no pseudonyms, “fake” posts, or fake photos.
Secondly, fill out your profile in English. About 97% of LinkedIn users speak English. Plus, it’s the language you intend to write in.
Indicate your specialization in your profile header. The field tells about your capabilities and the style of your future texts.
Pay special attention to the description of the profile. It is an opportunity to entice potential customers with your achievements before they start reading the questionnaire.
Identify the primary skills. Only put those you are 100% sure of in the first place.
Add links to all your publications. It’s essential to link to really great texts that you’re proud of. It’s a plus if you talk about how your work has helped companies become financially successful.
Last but not least, showcase your certifications. But only if you’ve taken well-known, ranked, and relevant courses. Don’t put everything in a row – qualifications from unfamiliar organizations or a mix of certificates from different fields will only scare away customers.
Work on the attractiveness of your profile. Once you’re ready, the system will prompt you to connect with people who are already on LinkedIn. Once you’ve done this, don’t forget to monitor your recommendations. It’s a selection of profiles close to your business and those you know. Reach out to people you’ve already worked with, connect with those who sign up for your account and motivate them to validate your skills. Yes, LinkedIn allows you to brag and prove that your accomplishments are actual.
The bottom line is that if you speak English, we advise you not to be afraid and try your luck in the English-speaking segment. It is profitable to publish on foreign sites. If you know IT, your advantages as an English-speaking copywriter increase dramatically.