In today’s world existence of a business on social media is governed by online marketing. Without digital marketing establishing a brand over the internet is next to impossible. This has improved the scope for digital marketing starts ups. If you want to establish an agency that provides online marketing services, this post is a must to read for you.
I intended my first endeavor to be the Best Digital Marketing Company in India, but due to my short experience, I made some mistakes. Here are the crucial lessons that I have learned during my business journey –
1. It is best to start with one product/services
To attain the maximum number of clients most of the IT entrepreneurs provide an umbrella of services. Becoming a one-stop solution requires an expertise over a wide range of services/products.
It is easier to excel in one direction rather than trying to go in multiple directions simultaneously. Moreover, in the beginning, you might not have enough resources and people to deliver a full suite.
Therefore, no matter how confident you are about your team, it is better to specialize in a particular niche. Once you succeed in one domain you can then extend the services you offer.
2. Watch out for the Figures
To get the desired output from your venture you must put the right amount of input. Embarking on a new entrepreneurial journey feels wonderful, but to be successful you have to plan ahead.
Know the capital you need to invest.
Consider the number of employees you will require, the skills they should possess, the right location, etc.
Also, analyze your competitor to understand the demand for your services.
Knowing the accurate number can help you foresee the future difficulties. When you have no information on the facts and figures; committing a single mistake can lead you to start from scratch.
3. Understand the internal process
Let your employees run an in-house project. Ask them to provide daily reports of this particular project. Such a strategy will help you to know the mechanism behind the accomplishments made by the employees.
If you feel the present system is not accurate, you can make changes in the arrangement followed by the workers. It might result in the enhanced delivered value.
Furthermore, it will let you analyze the ins and outs of your company. If you are not aware of the algorithm your digital marketing agency follows, you can never be a good CEO.
4. Boosting your Sales is the Biggest Priority
No matter how big or small your company is, sales are everything. Do you have enough clients to stabilize your earning? If yes, this does not imply that you should close your eyes to the new prospects. Remarketing is also a tricky strategy to boost sales and conversion.
If a company is utilizing your services for their social media campaigns, it doesn’t mean they have stopped searching for an outsourcing resource.
Even after you hire a sales manager or a sales staff still you the accountable for the new projects. You the best salesperson in your company because only you can represent it everywhere you go.
5. Being Successful Means Never Saying You’re Satisfied
Are you enjoying the success with sky rocking number of projects? Feel the adrenaline rush, don’t think of holding new project just to reduce the work pressure. Procrastination can lead to laziness and missing deadlines.
Focus on biggest goals, bigger profits and learn to grow. Strive to achieve better results and provide your clients will improve performance in subsequent reports.
Your competitors are trying to snatch your client’s every day by offering them attractive packages and free trails. Your one mistake can lead to a big pitfall.
6. Are You Hiring The Right People
Have a human resource demand? Great! We all know the employee you hire should have the digital marketing skill. But, along with the digital marketing skills, they will need some additional competencies that are never listed on their resumes.
They should be cooperative, media-savvy and hungry for learning new things. A new day we face new technologies, updates on the social media website, etc. The person you hire should adhere to the policies of your companies. To work as a team they must resonate with you and your staff members.
7. Promote Your Brand through Networking
Treat your own website as your biggest client. Brand your company aggressively because before buying any online marketing campaign from you, people will check out the company’s digital presence first.
You represent your company the best. Have a strong reach and communicate with your target customers on the social media and networking sites.
Start a webinar to let people know what you have learned during your experience. Conduct surveys based on your own project and analyze the results. Present case studies of your current clients on the website, this provides the visitors an opportunity to understand how your company works.
Example – You company is located in the Pink City. In this case you can start a Digital Marketing Institute in Jaipur to popular your company among the locals. This will generate additional income and at the same time attract the potential clients.
Conclusion – The above are some basics you must know before starting an online marketing agency. Maintaining transparency within your IT startup is number one rule every CEO needs to follow. Utilizing these tips you will be able to establish a robust foundation for your organization.