Social media marketing has become extremely popular these days. The e-commerce businesses target a large section of the audience by marketing through their social media accounts. This is because more than half of the world’s population is on social media. Over the years, it has been observed that people are shifting to Instagram instead of sticking to Facebook or Twitter. According to various statistical reports, Instagram has more active monthly users currently in comparison to Twitter or Facebook. It is obvious that the e-commerce businesses will market their services or products on the platform where there are more monthly users, as they want more customers for drawing in revenue. This is why Instagram is the current favorite of all The E-Commerce businesses. It is crucial that the businesses have an idea as to how Instagram helps them grow in rapid succession. Given below is a list of the ways that every e-commerce business should have a sound knowledge about.
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Instagram marketing tips to grow your E-commerce brand
Engaging with your followers
Engaging with the followers is the greatest way of developing a loyal customer base around the brand. On Instagram, the follower engagement with each brand is almost 10 times more in comparison to Facebook, 54 times more than Pinterest, and 84 times more in comparison to Twitter. Engaging with your audience is the most important thing to do and in order to engage with them, you have to publish meaningful content. What is meaningful and appealing according to you may not be something that your customer is looking for.
Ensure that you think from your customers’ perspective and post only that content which they are going to find entertaining and valuable. This is the most important and perhaps, the one way in which you can make the customers care about the products that you are offering to them. Engagement is not only about gaining likes or new followers; it is more about the revenue that you are making.
There is a reason as to why the hashtags are extremely popular. It has been reported that the posts that have at least a single hashtag, can create more engagement in comparison to those that do not have a hashtag. Hashtags are crucial because they allow people to discover your brand. Other than engagement, you will also get visits on your post.
All the leading e-commerce businesses make use of hashtags. When a person is looking for a particular service or a product, he searches for it on Instagram by using hashtags. Therefore, using hashtags is the smartest way of drawing attention to your brand. You can also buy real Instagram followers to increase the credibility of your posts.
Instagram stories were launched in the year 2016. This unique feature allows users to post videos as well as photos, which will vanish automatically after twenty-four hours. Since that time, Instagram has attracted more audiences. With the help of the Instagram stories, you can allow your followers to see what is happening behind the scene.
It is not always necessary to post interesting pictures that are taken by the professional photographers. It is necessary that people see the pictures or videos that are taken by an amateur. This helps to create an intimacy level with your followers, which is a great marketing tactic. It gives your followers the feeling that you want to connect with them both on a professional as well as a personal level.
If you are interested in engaging with your audience, you have to communicate on a regular basis. If you do not post often, there is a chance that your followers will eventually get tired of you. On the other hand, if you post on a regular basis, your followers will start feeling as if they are also a part of the brand. In fact, most of your followers wait to hear from you.
There is no need to post an extremely professional picture on a daily basis. Just keep posting so that your followers believe that you will be there when they need to clarify something. However, you should never post irrelevant or spammy posts. Make your posts as realistic as you can.
Contests are known to work in a fantastic manner. Running contests is considered to be one of the best forms of active engagement. The kinds of contests that can be created include, like contests, comment contests, photo challenge contests, and Regram contests. Ensure that the winners are awarded something when they win. An award always allows people to participate more actively in the contest. Keep in mind that the award should be related to the products and services that you are providing.
Showcasing your products
People use their Instagram accounts for connecting with friends and having fun. Thus, the photos that you upload should be entertaining, eye-catching, and fun. Studies have suggested that most of the online shoppers require the e-commerce stores to upload pictures that are filled with life. This is also an amazing way to take the followers to the product pages by posting a link in the caption.
Videos are also known to work in an amazing manner. You should use videos for both your paid as well as social campaigns. Your customers would love to watch videos that are related to a particular product instead of reading pages regarding it. Many customers tend to search for product-related videos before they make a purchase. If you know how to make a professional video, you know how you can reach your customers.
30% of your followers will want videos in place of still pictures. 64 percent of your users will definitely shop your product after they have watched your online video. Ensure that the videos are professional and also use them regularly in your posts. Videos help in drawing in more revenue in comparison to still photos.
Instagram has helped many e-commerce businesses grow within a very short time. It is important that you focus on attracting your followers by running contests, using hashtags or stories, and make use of other interesting tactics. Consider all the tips that are mentioned and your e-commerce store will grow successfully.