Marketing is very important for any kind of business. No matter what’s your product or service, what’s your offer or angle, you need good marketing. We will share with you the latest marketing tips you can use in 2021.
Content distribution is key?
Content marketing and exclusive content have always been judged based on content alone. You have heard many times that “content is the king of marketing”. However, in our world there is no black and white. One must learn to maintain balance.
We have already reviewed the position of “Generation Z” and drew attention to the fact that young people use more sources of information at the same time. But this does not mean that for a brand to succeed, it is necessary to “spray in all possible directions”. This means that in the world of content, the distribution is the same. We are all tied to the personal interests and interests of people. This is such a “mutual guarantee”. If you want likes, retweets and global repost, then it makes sense for you to turn to professionals who will help you understand at the very early stages where your content works best and how you can use the correct distribution of channels in the future based on test and analysis.
There is one point here. Even if you decide to involve professionals in the creation and distribution of your content, this does not mean that you can sit down and relax. In any case, you will have to spend some time to independently understand this topic, at least in order to adequately assess the results of the work. It is all the more important to understand “where the legs grow from” if you do everything yourself, without involving people from outside.
Attention span is very short
Our attention has become fragmented, lacking a clear focus, due to the development of social networks and related information, which makes us become addicted. As a result, content consumption is 12 hours a day, changing the way marketing is created and distributed. If you are a musician, then the span of attention of the listener is way less. That’s why you need to focus more on organic algorithm boost. You can buy Spotify plays to get included in the organic promotion of the platform itself.
Our favorite apps like Facebook and Google are blocking us in a bubble based on our social connections and previous history of interaction with platforms. This “blocking” carries with it two diametrically opposed problems for marketing and content distribution.
On the one hand, a person receives only the information that he is interested in at the moment. This gives brands the ability to customize their content more accurately and personalized, but at the same time, new information is practically cut off. On the other hand, if a person drastically changes or expands the sphere of interests, all filters configured for him are destroyed and the seller, partially or completely, loses contact with a potential client.
At the moment, there are a huge number of all kinds of social networks and other social platforms that are similar in functionality, but differ in the audience of users. The so-called “overlap” occurs. Take Snapchat and Instagram for example . Both offer time-limited videos, so using both might be overkill for your brand.