Getting visitors to your site is one thing, but encouraging them to purchase either a product or a service from you requires a vast amount of strategic planning. But with some quick and simple tips, it is possible to keep the visitors coming whilst improving your customer experience and lead nurturing tactics to have the best of both. To help you get started, we will be providing you with everything you need to know to turn your site visitors into customers.
Implement Pop-Ups Around Exit Intent
When the customer is on the landing page of your website, you want to ensure that it captures their attention as quickly as possible. Without capturing their attention within a few mins, you are likely to see them existing off the page much sooner than if you were to have optimised content. However, implementing pop-ups for exit intent, you can increase your conversions by as much as 15% when compared to the results beforehand.
Optimise The Content On Your Website
In addition to pop-ups that you implement, it is important to ensure that you optimise your content with the best keywords. Though writing for the search engine is important, you need to write content that is engaging to the target audience and provide value to the landing page or other page on your site. In addition to the content on your page, it is equally as important to ensure that your ad copy is optimised. This optimised content will aid in boosting your ranking position on Google over time and aid in driving traffic for long term results.
Work On Lead Nurturing
In addition to the ad copy being correctly written, it is important to focus on lead nurturing. Through enlisting the help of one of the best PPC agency London services on offer, it is the lead nurturing strategy that you have implemented that can make all the difference. With these ad campaigns and successful lead nurturing working together you can guide the traffic down the conversion funnel until they are at the point of sale. This lead nurturing process will set you apart from your competitors and will build trust between you and your chosen customers as a result.
Use A Live Chat For Customer Service
The final way that you can turn visitors into customers is to implement a live chat. This is a great way to communicate with potential customers to your site and can answer any questions that are asked almost instantly. This is a great way of bettering your lead nurturing strategy and can improve the quality of the lead moving forward. By providing your visitors with this initial interaction, you are then able to capture their interest of visitors and guide them through your website to the information that they need. Whether this is an automated bot that then connects to the sales team or you have someone manually typing in the chat, this is a great way of boosting conversions.
With this in mind, there are several ways that you can continue to boost conversions to your site without overspending on marketing campaigns.