Websites have become as essential for small businesses as having a mailing address. It’s how people find your company on the internet, which is important with online shopping being at an all-time high. Your website’s landing page presents your best chance of converting potential customers into actual customers.
The challenge for many companies is converting people who visit their landing page into paying customers. However, landing page optimization can help you increase conversion rates and decrease bounce rates. So, how do you optimize your landing page? It looks like you’ll have to keep reading to find out!
Keep your landing page attractive and simple.
When searchers reach your landing page, it should be easy for them to navigate. The easier your page is to understand and navigate, the greater the chances are that more searchers will click the action button and divulge their personal information.
Indeed, it’s important to make your page attractive as aesthetic appeal weighs heavily on how people perceive and interact with web pages. Your page should be in sync with your brand and links that drive people to it.
Furthermore, using a hero image is a great way to give people a visual overview of the page. Rich-media content like gifs, photos, and videos will keep people on your page longer and increase the likelihood they’ll click the action button and explore other pages on your website.
Use keyword research to make your page relevant to search engines.
If you use professional landing page optimization services, one of the first things the SEO agency will do is perform keyword research and implement a content strategy. That’s because keywords are one of the best tools to funnel organic traffic to your landing page, whether from your homepage or external links.
A google search isn’t an effective way to perform keyword research, but SEO companies have the tools and know-how to find the keywords that rank the highest for your type of business and content. Indeed, when it comes to increasing traffic to your website and landing page, keywords are as critical as landing page design.
Use countdowns and scarcity to create urgency.
When someone visits your landing page, you need them to take action on the spot. There’s a good chance that if they bounce from your page before clicking the action button, they won’t be back anytime soon.
The best way to convert potential customers into actual ones is to create a sense of urgency using special, limited-time offers. For instance, you could offer a free e-book, free trial, or discount on products and services for people who click the action button within a certain amount of time.
You could even put a clock on your landing page that counts down how much longer the offer is available. If people see an offer is expiring soon, they’re more likely to take action.
Develop backlinks to your landing page.
One of the best ways to increase your landing page’s conversions is link building. When people follow a backlink from a trusted site to your landing page, the authority of that site is conferred on your landing page. SEO companies like LinkGraph specialize in procuring quality links for their clients without reverting to blackhat SEO practices.
Landing pages are among the most crucial elements of your website. The more conversions you get on the page, the more leads you can generate. Of course, the more leads you can generate on your website, the more potential customers you’ll turn into actual customers. Not everyone will accept the call to action on your landing page, but the right SEO tools will boost your conversion rate significantly.