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Five ways to boost awareness of your brand

7 min read
Five ways to boost awareness of your brand

Whether your business is large or small, the goal remains the same: to expand your customer base, reach your target audience and increase your sales. Branding is an important consideration for any business. How you present yourself to potential customers can leave an indelible mark, making it essential to have your branding spot-on from the very start. Even your brand name can hamper your attempts to grow, as a poorly chosen one can be off-putting to prospective customers. Growing your business hinges on implementing a variety of tried and tested promotional techniques. To introduce you to five marketing methods that really work, we have put together this post.

  1. Influencer marketing

Influencers have a loyal and engaged following. Find influencers who have an audience that intersects with your own and make an agreement to promote your product or service. In the last few years, posts that were seen as misleading have been subject to ASA action. To ensure this doesn’t happen to you, be sure to familiarise yourself with the ASA guidelines. A successful influencer marketing campaign can expose your brand to a whole new audience and result in increased sales. By using affiliate links, you can accurately measure the success of your campaign too. It’ll highlight areas for improvement and you can use the results to make your next campaign even better.

  1. Sponsor a local group

Sponsor a local sports team, host a charity event or get an ad in a local newspaper. This is an inexpensive and simple way to get your business’ name in front of the people who are most likely to buy your product/pay for your services. If your business is dependent on the patronage of local people to succeed, it is especially important to pursue opportunities that bolster awareness of your brand in your area.

  1. Digital marketing
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Digital marketing can be an extremely effective way to boost awareness of your brand. Encompassing everything from social media to SEO, having an online presence is a pre-requisite for success today. By optimising your website’s pages, you can improve your site’s ranking in search engine results and drive relevant traffic to your website. A thoroughly researched and well-executed SEO campaign can dramatically increase the visibility of your site.

  1. Invest in social media ads

Twitter, Facebook and Instagram all have massive user bases. Thanks to the extensive targeting options on offer on these platforms (especially on Facebook) you can reach the people who are most likely to be interested in your product/service. Being able to target users with this level of precision is sure to not only boost awareness of your brand, but also increase sales.

  1. Promotional merchandise

While it might seem a bit old-fashioned, branded merchandise can dramatically improve awareness of your brand. T-shirts, pens, lanyards are all popular choices For the best results, you should pick something inexpensive that has some practical value and is likely to last. Custom flags are versatile and can be used to promote your brand at outdoor events, trade shows and sports fixtures. If you want to promote your business while you’re on the move, it is well worth designing personalised car flags at Lancaster Printing.

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