When it comes to digital marketing, it can be overwhelming for a business to choose the right options for them. The ultimate goal of any digital marketing campaign is to increase traffic, sales leads and conversions to your website.
It’s the how that gets everyone confused. Should you work on search engine optimization, pay per click advertising, etc., the right digital marketing technique can help your business grow, but choosing the wrong one can lead to wasted money and stagnancy.
We’ll help you examine your business to determine what techniques are the ones you should focus on. You’ll be able to make the best choice for your business.
What Methods of Digital Marketing Are Available?
Before you can decide what options are best, you need to know what those options are. Search engine optimization is the effort made to improve the rankings of your website on Google and other search engines for specific search queries.
For example, if you sell an electric insect fogger, then you’ll want to rank high for queries such as buying an insect fogger or getting rid of insects in my home. Search engine optimization includes creating keyword-optimized copy such as blog posts and category descriptions, creating high-quality backlinks and keeping track of traffic and rankings over time.
Pay Per Click advertising is the most common paid marketing technique. Its results are immediate and can begin getting your site traffic as soon as the ads are created. You develop ads and choose a budget to spend. You enter an auction with competitors to determine if your ad shows up. There are search ads, display ads, video ads and shopping ads to choose from.
Email marketing uses the email addresses of existing customers to send them sales and informative emails. The goal is to keep your brand in front of mind and entice them to come back to the website. You gain emails through newsletter signups and other means.
Social media management uses Facebook, Instagram, and other social media platforms to develop a relationship with customers and build trust and familiarity. The end goal is bringing traffic and sales to your site because of these relationships.
Don’t Be Afraid to Diversify
While we talk about specific techniques, it’s best to use multiple techniques in your digital marketing plan. It doesn’t have to be all of them, and it doesn’t have to be all at once.
Search engine optimization takes time for Google to notice the changes. It could be weeks or months before you see significant ranking improvements. In the meantime, you could develop a PPC campaign to bring traffic to your site while the SEO takes effect.
Once your ranking improves and your organic traffic improves, you can reduce your PPC budget and put that money into email marketing or social media.
You can also diversify within specific techniques. If you choose to do social media management, then you don’t have to put all your eggs into one basket. You can do Pinterest, Instagram, and Facebook or any combination.
The key is to not be overwhelmed and fall behind on posting because you’re too busy to do it all.
What Are Goals for the Digital Marketing Technique?
You need to define your goals for your website and digital marketing. This helps determine what techniques best fit those goals.
If you want more organic traffic to your site, then focus on SEO. If you want to concentrate on sales, then PPC might be the right avenue for you.
If a goal is customer retention, then email marketing and social media are good options. If you’re a new website, then you likely don’t have many emails, so there’s no need to focus on email marketing. Instead, you should grow your email lists.
You need to define your goals and then align them with the proper digital marketing.
Determine Your Budget
One of the most important questions is to ask what is your digital marketing budget? Some techniques cost little, and others can cost quite a bit. If you’re doing SEO yourself, then there is no cost other than your time.
PPC advertising budget can be a few hundred per month or thousands per month. The more money you put in, the more traffic you get, but you need a return on investment.
It costs nothing to post on social media, but if you want people to see the posts and grow your followers, then you’ll need to put money behind the posts. Sponsored posts are more likely seen by existing followers and extend beyond your followers.
Your budget determines what you can do and how aggressive your digital marketing campaign will be. Running a PPC campaign is complicated, it might be worth hiring a PPC expert to run it for you, so you get a better return on investment. The same goes for SEO as well.
Keep Digital Marketing Techniques Connected
While there are several different techniques, they all need to work together toward your goals. Your social media and SEO need to work together for promoting your blogs. Email marketing newsletters can contain links to blogs as well.
By working together, you’re furthering your company goals. If you treat each technique as a separate entity, then you won’t maximize your traffic and sales potential. They aren’t separate entities, but an arm of your overall digital marketing strategy.
Before implementing the techniques, discuss one can benefit the other. If you have a major sale or holiday promotion, how can each marketing avenue be used to promote it? It’s only through connecting your digital marketing that you’ll reach your sales and traffic goals.
Choose Techniques that Fit Your Business
Digital marketing is essential to the growth and development of your business. The old standards of print, television, and radio can’t cut it in a world of cell phones and personal digital assistants. Find a digital marketing technique that aligns your goals and fits within your budget.
If you want to learn more about digital marketing, then please explore our site.