Did you know there are over a hundred thousand online retail sites today? This doesn’t even include the thousands of small businesses also into direct or affiliate retail. That’s a tight competition!
With more online businesses launching daily, how is yours going to be able to compete?
You have an online business but are you implementing the right digital marketing techniques? Do you get the amount of traffic and conversions needed to generate profit? To get these done, you’ll need a digital marketer.
But what is a digital marketer? What does a digital marketer do?
The information you’re looking for is all laid out below. Read on to find out what a digital marketer does and why you need one.
What Is Digital Marketing?
Let’s get into Digital Marketing 101 real quick. When you hear the words ‘digital’ and ‘marketer’, what do you think of? If you thought about marketing with electronic devices, you are correct.
Digital marketing is any form of marketing services or products that apply digital technologies and media. With that definition in mind, a digital marketer is a provider of these services and products. In these technological times, digital marketers play an important role for businesses.
A digital marketer can do his job both online and offline. Other terms for digital marketing include Internet marketing, web marketing, and e-marketing. Although we have given you a definition, the term itself is quite broad.
What Does a Digital Marketer Do?
Like the traditional marketer, a digital marketer’s goal is to drive brand awareness. The digital marketer uses all digital media that is available to him. These channels can be both offline and online, both paid and free.
There are many roles for digital marketers. He could specialize in SEO, content marketing, social media, and/or market automation. Depending on how large the business is, there could be a singular generalist or many specialists.
Each focus has different key performance indicators (KPIs). The KPI is what they use to measure the performance of the company across other channels.
For example, a specialist on pay-per-click ads might also manage landing pages. He knows how to best use click funnels to lead to these pages. Compare this to the regular home page, landing pages have a unique role.
Types of Online Digital Marketing
Traditional marketing has many different marketing strategies. The same goes for digital marketing. Below, we’ve got some of the most common online types or channels for digital marketers:
- Search engine optimization (SEO)
- Content marketing
- Social media marketing
- Email marketing
- Mobile marketing
- Pay-per-click (PPC)
Most likely, you’ve already seen a lot of these types. You might not know it yet. If you paid someone to market your business online, your site might already be using some of these.
SEO optimizes everything in your website from your content to your set-up. SEO makes it so that your website pops out on top in the search engine results page. This is an organic way to get visitors to your website.
Content marketing is the process of pulling the audience in with valuable and informative content.
The content isn’t necessarily promotional. Still, it should have a connection to your product. An example of digital marketing that uses this strategy is writing a blog.
Social media, email, and mobile marketing use those mediums to hook people in. PPC advertising is when your page comes out as a sponsored result on top of the results page. As with the name, you only pay when people click your ad.
If you want to ensure your business gets visibility, make clever use of these techniques. There’s no limit to how many you can use. As with everything in life, do your marketing in moderation.
Types of Offline Digital Marketing
There are fewer channels for digital marketing offline. It’s not surprising. Most people nowadays spend time connected to the Internet.
So what do digital marketers do offline? Fewer these types might be they are still applied on powerful and reliable media. Below is the short list:
- Enhanced offline marketing
- Radio marketing
- Television marketing
- Phone marketing
Enhanced offline marketing is old, improved marketing techniques. The enhancements are always brought on by electronic devices. Most likely, the experience is an offline event.
Japan is rich with these enhanced offline marketing techniques. The practice of checking into a hotel personally or eating is often an offline occurrence. With the involvement of AI robots or digital screens to make their transactions faster, it becomes a digital experience.
If you tune in to the radio, you would know how radio marketing works. The same goes for television marketing. They use the media with short advertisements to promote a service or product.
These days, it’s rare for somebody to not own a mobile phone. The difference between phone marketing and mobile marketing is simple. One is offline while the other is an online marketing technique.
Phone marketing is a fast-growing area of offline marketing. Marketers use calling and texting to advertise on the phone offline. MMS marketing is where their creativity comes out best.
Why Invest in Digital Marketing?
How often are you surrounded by electronic devices? How often are your eyes glued to your PC or laptop? How many times in a day do you check your phone?
Digital marketers take advantage of your customer’s bond to their electronic devices. We’re looking at a future filled with all kinds of digital devices. What better way to promote your business than to turn to digital means?
We’ve already given you some digital marketing techniques above. All that’s left for you to do is to see which ones will fit your business best. Remember, it’s a trial-and-error process.
If, for example, you chose to use social media, make sure you’ve got the right tools. A business with an offline presence can make it big on the local level. A growing business can look to use mobile marketing for promos and sales.
Hire a Digital Marketer Now
What does a digital marketer do? With this guide, we hope we’ve provided a solid answer and helped you understand why you should invest in one.