Google Maps is essential if you want to compete in local markets today. More people than ever turn to Google when they want to find somewhere to go.
In fact, 20% of Google searches are for local information. If you aren’t getting in front of these people, then you’re missing out.
The problem is, you have to know how to get listed.
You’re probably asking, “why is my business not showing up on Google Maps?” This post will help you get there.
Follow the tips below to help your business show up on Google Maps.
1. Verify Your Google My Business Account
Getting your business to show up in the Google search results isn’t enough to be listed on Google Maps. You need to verify your Google My Business account before you can get listed.
If you don’t know if you’re verified or not, do a quick search for your company. You should see a side panel that lists your business information. If you aren’t verified, there will be a link with the text, “Own this business?”
If that link is there, you need to verify. Google will send you a postcard in the mail with a PIN code. Enter this, and you’re good to go.
2. Complete Your Business Profile
When someone searches on Google, they expect to have complete results. If you don’t provide accurate information for your business, Google won’t show it to searchers.
This means you need to make sure all your information is complete. Fill out your address, phone number, business categories, and operating hours. If you want to go a step further, provide plenty of high-quality photos to add to your listing.
3. Get Reviews
Does your business listing have any reviews? If not, it helps to get a few.
Google likes to rank trustworthy businesses. If you run a good business, then you shouldn’t need to worry about a lot of bad reviews creeping in.
You can help this process by asking your customers to leave honest reviews. It’s easy to get a link for customers to leave a review. Share this link on social media so your customers know where to go.
4. Optimize Your On-Site SEO
If you’re still not showing up on maps and you’ve taken care of your Google My Business account, then it’s time to look at your on-site SEO. You need to ask yourself, does your site have content that tells Google the service that you provide?
Say you have a restaurant that sells Mexican food. How does Google know this if you have no content on your website saying so? Google doesn’t know that it should display your restaurant when someone searches for Mexican restaurants.
Craft your website content to cater to what people are searching for in Google.
Why Is My Business Not Showing up on Google Maps: Final Thoughts
It doesn’t matter what market you’re in anymore. If you aren’t using Google Maps to drive traffic to your business, your competition is going to beat you.
But with the tips above, you can answer the question, “why is my business not showing up on Google Maps?” Do the work to get there.
Are you looking for more ways to use the internet to promote your business? Head over to our digital marketing section to find ideas that can help.