These days, consumers are interacting with an ever-expanding set of media on several devices. Businesses rely on various paid advertising platforms and tools in order to create brand awareness and to increase conversion rates and online presence. Some of these include search engine marketing (SEM), online display advertising, Email marketing, using marketing platforms such as Click2sell.co and Outbrain, social advertising, and others.
Many businesses put a lot of efforts and resources on social advertising since social media sites such as Facebook, Twitter, Instagram, and LinkedIn continue to expand their reach worldwide. Out of all the social media sites, Facebook continues to dominate ad budgets, and for a good reason. With more than 2.41 billion monthly active users, the platform’s mobile advertising revenue represented 94% of its total advertising revenue for the 2nd quarter of 2019.
The bottom line is that Facebook is the place to be for marketers and business owners. Using this huge platform, you can reach just about anyone in the world. In order to get the results you want, you’re going to need a few top-notch marketing tools, which is exactly what we’re about to discuss in this article.
So, here are some of the best must-use Facebook marketing tools:
- Facebook Ads Manager
We will start with what Facebook itself provides for marketers. Facebook Ads Manager is a free tool developed by the platform that enables social media managers to manage all their client pages from one central location. This simple yet powerful tool allows you to boost your posts, promote your page, send people to your business page or website, increase conversions on your website, get installs of your apps, and increase app engagement, among other things, all from one easy-to-use dashboard.
Hootsuite is one of the best social media management and analytics tools available today. Using Hootsuite helps you optimize all your advertising campaigns, and also enables you to target and retarget the right people for better conversions. Through its analytics feature, this tool also helps you learn more about your customers’ behavior, and engage with them more efficiently.
Qwaya is used to create and optimize Facebook advertising campaigns. It has a lot of robust features, and among the best of them are Ads A/B Testing and Scheduling. You can test all types of variables in your ads with Qwaya’s A/B Testing feature. This feature lets you analyze which ad is performing best. Qwaya’s scheduling feature will make it easy for you to track and schedule online marketing campaigns, and even target the exact time when your ROI is highest.
These days, social media is all about engaging visual content. You need an excellent web-based image editor because visual media creation is essential for social networks. This free tool enables you to create outstanding social media images easily. The app provides pre-made templates which can be customized, and it is quite easy and straightforward to use. There are no complicated commands to learn because this app is completely drag-and-drop style.
With Chatfuel, you can create a Facebook chatbox in minutes. This useful tool will also save your sales and support team a lot of time because you can program it to answer frequently asked questions automatically. You can enable Chatfuel to answer common questions, help customers find the right products, and even capture fresh new leads.