A shocking 95% of small businesses intend to increase their digital marketing spending in 2019. With only 44% of businesses investing in search engine optimization (SEO), you have a chance to get ahead.
A solid SEO strategy can help you rank higher on searches. A higher ranking means more customers will see your website before anyone else’s.
Here are seven SEO tips to help you rank higher and achieve SEO success in the modern age.
1. Kick Up Page Speed
No one has time to wait for a page to load pixel by pixel. Google prioritizes user experience. Slow page speeds frustrate users and discourage them from staying on your site.
When people leave without clicking around, your bounce rate starts to rise while revenue drops.
Google considers high click-through-rates and low bounce rates as ranking factors. As you implement these SEO tips, look for ways to encourage users to click around. Speeding up your website will keep them from leaving too soon.
2. Link to Relevant Content
As you write blog posts for your website be sure to include external links. These links send readers to other valuable, informative, and related resources.
If you want to gain inbound links from other high-ranking blogs, these SEO tips can help.
Linking building is about quality, not quantity. Look for authoritative links that add value to your blog.
This will also notify influencers in your industry that you’re out there, encouraging them to link to your content in return.
3. Consider Your Readers
What are your readers searching for? Today’s SEO tips focus on providing people with helpful content. Don’t write for search engines, instead, write for the people using them.
Consider the questions your customers are asking.
Then, write content that answers their questions, solves their problems, and shows readers you’re there to help.
Successful content marketing requires quality posts that engages readers. When you provide people with content they need, they’re more likely to share your posts.
Those backlinks will tell Google you’re a valuable resource. With time and backlinks, your ranking will start to rise.
5. Boost SEO on Social
Approximately 61% of small businesses invest in social media marketing. By combining your SEO and social strategy, you can boost your overall online presence.
Add share buttons to your posts.
Don’t forget to share content on your own social media accounts, too.
6. Page Layout Matters
Make sure your website is mobile-friendly and optimized for user experience. Your page layout can impact how people interact with the website. Interactions impact your ranking.
Structured data, meta descriptions, alt tags, and URLs impact your ranking, too.
You can also check out https://www.intoclicks.com/locations/tucson-seo-web-design/ to discover the best SEO design strategies for your landing pages.
7. Keep it Consistent
Google checks for fresh, unique content. Keep posting a variety of content consistently to improve your SEO ranking.
A great way to keep up on this is to create a schedule. You can post each day at the same time.
Have a busy week ahead? No problem! Craft multiple posts and schedule them for future publication. This keeps visitors returning for more useful content and updated info.
Step Up SEO: 7 SEO Tips for Digital Success
It’s time to step up your SEO! With these seven SEO tips, you can reach more customers and expand your online audience.
Head over to the Digital Marketing section of the blog for more business building tips and advice!