The digital marketing industry is evolving at an unprecedented pace, and the impact of this rapid evolution is evident in search engine optimization (SEO). Businesses are now changing their local trends for SEO Sydney and other neighboring areas to align their operations with those changes and those of local SEO updates.
This also means that businesses need to be agile enough to detect the evolving trends and devise strategies to deal with these changes. Hence, let us look at some of these notable SEO trends from 2021 that will impact our marketing efforts in 2022.
The Latest Local SEO Updates for 2022
1. Google Made It Easier To Find And Keep Up With The Local News
People are searching for more and more news these days. Therefore, Google responded by adding different features in Local SERP to make it easier to find local news. Namely, the general knowledge project and the census scheme project made local news more accessible.
2. Google’s Business Profile Becomes More Local SEO Friendly
Businesses are no longer required to search for a platform or application that corrects or updates their listings. One can now leverage Google Maps and Google Search to update relevant information and strengthen the business’s online presence.
3. Pointed Integration
Google has come up with a new feature that will enable eligible retailers to add their inventory within the store on Google. This way, customers can get updated information about the availability of the products. Further, the information will be updated every time the business makes a sale or procures something, making it simplified for SEO Sydney and other local areas.
4. The Latest Attributes
Google has added many new attributes to Google Business Profiles, such as the HSE attributes that will enable local businesses to share information about the latest services, security protocols, and even the changes in the advertising. Further, the search engine has added attributes for online classes, appointments, and digitized sponsorships.
5. Enhanced Results And Visual Elements Added To Bing
Microsoft Bing has introduced five different updates focused on delivering local searchers an enhanced experience. This was made possible by improving the integration of visual elements with the search results based on texts. These updates include intuitive highlight, expandable carousels, integrated visual search, and infographic-like results.
6. The First Mobile Index Is Yet To Be Rolled Out
The first mobile index was initially announced in 2017. However, the project has come across many different issues since then, ultimately resulting in the project’s delay. Some of those issues cited by Google include lazy loading, core content, blocked assets, mobile videos, and images.
7. eCommerce Product in GMB Listing
While these seven updates are imperative for devising an effective local SEO Sydney strategy for next year, there is a lot more that we need to consider. Therefore, businesses must pick up more of such trends to strengthen their local SEO performance.