Social media marketing is an important ingredient in any business’s overall marketing plan. Not only is social media incredibly prominent in 2021, but it is also an exceptional creative outlet. It allows customers to see your brand in a unique and relatable way on a widely accessible platform.
While it’s undeniably vital, social media marketing can be complex to manage, especially if you’re trying to run all other aspects of your company. As a result, you may be thinking about outsourcing to a social media strategist.
This is an excellent idea for several reasons. In this piece, we’ll give you our top five. Let’s have a look at five reasons you should hire a social media strategist for your business.
- Nearly Everyone Is On Social Media
With roughly 3.96 billion active users worldwide (as of 2020), social media platforms are some of the most popular and powerful tools your business could use. Some of the most popular social media sites have included Instagram, Facebook, YouTube, and Twitter.
Over the years (the last five years especially), the boom in social media users has been astronomical, as you can see in the table below:
|Year||Number of Global Social Media Users (approximate)|
|2020||3.96 billion (a 10.9% increase from the year before)|
|2019||3.48 billion (a 9.2% increase from the year before)|
|2018||3.2 billion (a 9% increase from the year before)|
|2017||2.8 billion (a 21% increase from the year before)|
|2016||2.3 billion (an 11% increase from the year before)|
This growth signals an increasing popularity on these platforms that doesn’t seem to be slowing anytime soon. As a result, if you’re not leveraging social media for your company, you’re clearly missing out an enormous demographic.
- To Boost Brand Awareness
Social media is essential in creating and fostering a strong sense of brand awareness for a few key reasons.
Firstly, social media is awesome for promoting content that represents your brand and its values. Your social media feeds are simply curated display cases for the content you work hard on, such as infographics, blog posts, and promotional videos.
Social media is also great for sustaining your relationships with your existing customers and for developing new relationships with new customers. These platforms enable engagement (e.g. liking, commenting, direct messaging), which makes your client base feel inherently more connected to you as a brand.
Finally, social media also allows users to share your content, which can spread the word about your brand and its product or service offerings. Social media strategists know how to leverage all these tactics to strengthen your brand awareness.
- To Generate New Leads
Social media is also incredibly powerful when it comes to generating new leads for your business. There are countless techniques you can use on these platforms to attract new customers and usher them through the sales funnel. Some of these tactics include:
- Special promotional offers
- Polls and surveys
- Live streams or Q&As
- Discount codes
- Paid advertisements
The more leads you generate via social media, the more conversions you are likely to get. As social media experts, strategists can help you understand these tools and execute the relevant strategies. With their help, you can optimize your social media strategy and boost your lead generation practices.
- To Save Time
As a business owner, you’ve got a lot of balls in the air. You’re probably busy enough as it is with tasks like recruitment and hiring, financing, sales, and so on. The operationality of your business relies on these tasks, which means they take top priority on your to-do list. As a result, you may have less time to dedicate to other tasks, such as social media management. These duties are sometimes perceived as “side jobs”, falling to the wayside and producing lower quality results.
As we’ve said, social media management is still massively important to the success of your business. That’s why outsourcing to a social media strategist is such an excellent idea. They can take over all the time-consuming tasks that you simply can’t complete on your own, from creating Instagram posts to curating your Facebook feed.
- To Lower Your Stress Levels
With so much on your plate, it’s easy to feel stressed. If there is anything you can do to relieve some pressure from yourself, you should do it without question. When you hire a social media strategist, you’re implementing one of the best strategies for doing exactly that.
By onboarding a social media strategist, you’re sharing the load. You’re accepting the fact that you can’t do everything by yourself, and there’s no shame in that. By asking for help, you’re doing yourself – and your mental health – an enormous favor.
When it comes to coordinating your business’ social media accounts, a social media strategist is worth the effort. They can help you reach billions of global social media users, build your brand awareness, and generate new leads. Plus, they can save you valuable time and significantly reduce your stress levels. With all these factors in mind, there’s never been a better time to hire a social media strategist.