About 25 percent of US adults are almost always online. Which means advertising online is about the best way to reach them. This is why digital marketing must be an integral part of your marketing arsenal.
However, the software market is a fiercely competitive one. And it takes only people with guts and proven marketing savvy to compete and thrive in this industry.
Truth is you can have great software, and still not survive in this market. This is because your competition was better at marketing that you are.
The good news is that with the right internet marketing tips and strategies, you can compete. Now, there are many techniques to promote your inventory management software.
In this article, we’ll be looking at the most effective digital marketing tips guaranteed to help you generate more sales and revenue for you.
To get the best results though, just pick 1-2 digital marketing ideas and implement until you’ve gotten great results from them. Then you can implement the others as you see fit.
Search Engine Optimization
This involves optimizing your website so it gets ranked highly on the search engines. The search engines process billions of searches every day. In fact, over 67,000 searches are typed into Google every second.
And the top 3 positions are the most coveted positions of the search results. So, you need to start implementing search engine optimization strategies immediately. This will help you get higher search rankings and drive a ton of traffic to your website.
And with traffic comes increased sales, revenue and profits.
Of course, there’a whole lot that goes into this. But for the sake of efficiency, you should focus on on-page SEO, competition analysis, backlinks, and content. These four all work together to help you enjoy higher rankings.
Do some competition spying by identifying the keywords they rank for. The easiest way to do this is to visit the competitor’s site, right-click on the page and select view page source. Then, use CTRL+F to find the keywords they’re targeting.
Also, get as many backlinks from highly reputable sources as possible. This will help you enjoy higher search engine visibility. Create a lot of relevant content to encourage visitors to stay for longer on your website.
And when they stay for longer, they’ll most likely buy from you.
Social Media Marketing
Did you know that more people get their news from social media sites like Facebook and Twitter than print sources? In fact, popular news curators like Yahoo often cite tweets in their articles.
The world has changed, so should you. Take advantage of social media platforms like Facebook, Instagram, and Twitter for your online advertising. You can grow and establish a following on all three platforms and even cross-promote whenever you want.
To do this successfully, you must pay attention to key details. Brand mentions, relevant keywords, hashtags, and riding viral waves are crucial to your success.
Listen and pay attention to hot topics and trends on your favorite social media sites. The more you know, the better your results. Just understand one thing: social media is perfect for starting a conversation with prospective buyers.
Create valuable, shareable content on social media, and then funnel a lot of that traffic to your website. This way, not only will your brand’s popularity grow, but you’ll find your sales and revenue skyrocketing because of it.
Email marketing is capable of generating 3800 percent returns on investment. This means that for every $1 spent, you’ll make back $38. There’s no marketing channel capable of matching these returns.
This is why you must start building a list as soon as you start getting visitors on your website. Offer them a juicy incentive in exchange for their emails. Some software vendors offer free trials, while others give away free reports or scaled down versions of the software.
Use autoresponder services like Mailchimp, GetResponse, Constant Contact or Mailshake to build your list. Once you do, start getting in touch with the folks on your list.
Now, the key to making email marketing work is to consistently deliver valuable information to their emails. Most people are already struggling with tons of spam every day. Don’t join them.
Of course, you can occasionally insert a juicy offer about your software. But, if you deliver enough value, you will find that your subscribers won’t mind. In fact, they will buy your software. To succeed, take care of your list and it will take care of you.
Affiliate recruitment is highly underestimated. This strategy alone generates between 15 and 30 percent of sales for businesses. So, if you’re not using it, you’re leaving a ton of money on the table.
Get the edge you need by offering juicy commissions to people who are willing to promote your software to their list.
To make it easy for them to promote, you can set up done for you campaigns that they can just copy and paste. This makes it incredibly easy to make you a lot of money.
These could be in the form of PPC ads on Google and other search engines. You can also advertise on Facebook and Instagram. These have ad platforms where you can pay to have your ads listed, and then pay for every click.
PPC can be quite tricky to deploy because of each platform’s requirements. Pay attention to each platform’s quality score. These are there to help you publish compliant ads. Also, make sure that the landing page you send your traffic to, is fully optimized for that traffic.
Also, make sure to upload retargeting pixels to those landing pages. Retarget your ads for max conversions. This improves your conversion rates by increasingly exposing your software to them.
Once they click the ad, it’ll automatically start “following” them around every website they go to. Thus forcing them to fully notice your offer and buy from you.
Are There More Digital Marketing Tips?
Yes, there are. These include video marketing using Youtube and other video search engines. Then, there’s influencer marketing where you pay popular guys on social media to promote your software. Pay for shoutouts on Instagram and build your following there too.
Also, make sure to use content marketing. To make this work, you need an effective content strategy. You should blog as frequently as possible, targeting relevant keywords. You might also consider sponsoring reviews in industry publications too.
If you need more digital marketing tips that will help you make a mint, check out these articles on EasyWorkNet.