When you have about 8 seconds to grab the attention of a potential client, every element of your law firm’s landing page must be on point.
No pressure, right?
Relax, creating a successful website is easier than you think! In fact, all you need is 5 easy items that will help you stand out from the competition.
To turn your landing page views into paying clients, let’s look at 5 elements of a successful website.
1. Main Headline with a Sub-Headline
Your landing page’s headline is the first thing people will see. Use that single phrase to help your viewers know exactly what you can do for them.
Keep it short, use only 10 to 20 words. It should grab their attention and make them want to read more.
That’s when your sub-headline will bring them in further. It should support the main headline while finishing the message you want your viewer to know first.
2. Images or a Video
Words are great, but they’re not the only way to get a message across. Using pictures or a video can help people understand you better while improving the SEO for law firms web pages.
Pictures should be of high quality and reflect the type of services you offer. Choose an image that will grab the attention of the kind of client you want to attract.
Videos can help explain your services in greater detail. Show your personality in the video, letting potential clients feel a connection with you.
3. List Your Unique Benefits
Your landing page’s viewers not only want to find a lawyer, but they also want to know why they should pick YOU. Listing ways that make your services unique is key to a successful website.
Use bullet points to make it easier for people to read. Describe what benefits you can bring to the table and why you’re a better pick from the competition.
It’s a great way to showcase your strengths, giving someone every reason to contact you on the spot.
4. Social Proof
Words are great until you don’t have anything to back them up with. Use positive reviews of past clients to give your landing page some relevant social proof.
Show awards or accreditations you’ve earned. Provide a link to online testimonials and reviews. You can even display your Better Business Bureau rating and the number of cases won.
Backing your claims up with real-life feedback is huge in taking the hesitation away from someone signing up for your services.
5. Call to Action
Even if you have the best headline, amazing graphics, and stellar reviews, none of that will matter if you don’t give your viewers a way to get a hold of you. Placing a call to action on your landing page is what will turn an audience into clients.
A call to action should be clear and easy to use. It could be a form to send you a message or a click to a contact page. Any form of communication that you prefer, make it effortless for maximum conversion.
Make a Successful Website Work for Your Law Firm
Make your landing page bring in more business than ever before. By knowing how to create a successful website, you will sign on more clients with a simple click of a button.
Want to find more ways to build your law practice online? Check out the articles on our Digital Marketing blog!