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Use GPS data in your online marketing

9 min read
tracking device


More than 3 billion people around the world use smartphones with built-in global positioning system (GPS) technology. Geolocation provides application developers to identify the geographic location of users by tracking the devices.

Local campaign

Geolocation has also become a key feature for social media marketers as it can offer many advantages. When users search for specific information about a product/service or purchase it online, many marketers try to take advantage of their Geolocation information. Geolocation marketing is an online technique many brands use to connect to people in a particular region by using GPS technology.

Almost 90 percent of social media marketers consider mobile location targeting to be effective in generating leads and converting them into sales. In fact, they use GPS information and hold local marketing campaign and encourage people to join their experience.

In this article, we are going to summarize the way you can use GPS data to boost your business on social media.

Business profile

The first and foremost is to convert all your social network profiles into business pages including all required information about your products/services. Then you have to think of using suitable Geolocation apps such as Foursquare, Facebook Places, and Bizzy.

You can offer rewards for your customers’ loyalty and celebrate new customers. For example, a small gift, a discount to the customers who check in.

Encourage people by notifications

Leveraging notifications can make potential customers have an urgent feeling and think that they might lose something important if they ignore the campaign. You can also send special offers to those who download your app and install it.

You can encourage people to check in and make them share their location if they are in your vicinity. By this method, they are acting as a marketer for your campaign and more importantly, every time they check in and send a positive message about your brand, it will be shared with all of their friends.

Experiential marketing

Event marketing can be a perfect example of the effectiveness of Geolocation techniques. Targeting relevant and local audiences and encouraging them to join your event is a great way of building brand awareness.

brand awareness

Try to include organic influencers in your campaign as they are highly engaged among local people and can act like your brand’s advocate. Try to be careful in choosing appropriate influencers for your campaign since many reports are heard about defrauds in this regard. According to Social Tradia, many influencers on Instagram are just fake pages that want to earn money. You can use valid tools to find niche relevant influencers in your vicinity and collaborate with them.

Geolocation-based advertisement

Many types of digital advertisements are linked to Geolocation data to target a more relevant audience. Location-based advertisements are especially effective for small businesses and start-ups as they do not have a considerable marketing budget. For example:

  • Geo-targeting
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It uses real-time location data from a mobile service provider to send adverts to potential customers close to your location.

  • Geo-targeting with user choice

According to the user’s location, you ask the user to choose their desired advertisements.

  • Geo-fencing

With this, you can focus on potential customers within a specified radius in a given location. You can use this with another type, Geo conquesting, to target potential customers of your competitors.

Create your own Snapchat Geofilters.

Geofilter on Snapchat is a great feature that let you add filters to your photos indicating the location. Also, you can create your own Geofilter and share it with your friends. These customized filters can work well if you want to target the audiences who are more likely to use Snapchat. People should visit one of your filtered locations to use filters. You can use it to engage with the people who are coming to your targeted place.

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