Influencer marketing has become a go-to marketing strategy for many brands. Strategizing influencer campaigns can be a daunting task for brands, but thankfully, there are influencer marketing agencies who can help. By working with an influencer marketing agency, you can better strategize your campaigns and ensure that they are successful.
Working with an influencer marketing agency can help you create your influencer marketing strategy from start to finish. Beginning with a comprehensive analysis of your brand (including current social positioning, core values, key messaging and social media goals), influencer agencies can develop long-term influencer programs or one-off campaigns. Whatever you want to activate, influencer agencies will design strategies that are well-thought-out, suited to your brand and have a solid foundation.
Influencer agencies have worked on hundreds (maybe even thousands) of influencer campaigns previously. Using this knowledge, these agencies already understand the ins and outs of influencer marketing and how to create a campaign that has lasting impact. Agencies also have experience within different industries. Obviously, what works for one industry won’t necessarily work for another. Influencer agencies know influencers in all sorts of niches and are able to design strategies that target different audience passion points. Using their expertise, influencer agencies can suggest relevant passion points to target that you may not have thought of yourself.
Influencer agencies have spent time building relationships with countless influencers. While they will always remain impartial to influencers, if they already have a relationship with an influencer who will be a good fit for your campaign, briefing and negotiating contracts will be a significantly smoother process. In addition, agencies will be able to vet influencers who aren’t as good of a fit as they appear. While someone may appear suitable online, they could be difficult to work with or unwilling to alter their content to suit your brand messaging. Agencies are able to cut out these influencers so you don’t have to communicate with them.
Influencer agencies brief influencers everyday. Sometimes the briefing and general communication process can be long-winded and if too many people are involved, key messaging can become convoluted. Having an agency to directly liaise with influencers not only saves you time but can keep you in good spirits that your message will be communicated in an efficient and accurate manner.
All influencer agencies should be driven by data. By consistently monitoring key metrics (that go beyond just vanity metrics), influencer agencies are able to monitor campaign performance in real-time. This means if something isn’t working as well as it should be, they can adjust as the campaign goes along. This constant monitoring could be the difference between good performance and excellent performance.
In addition to this, influencer agencies always provide in-depth and digestible campaign reports. These reports are vital, especially if you want to continue creating influencer campaigns in the future. These reports clearly show the elements that worked well, which influencers produced the best results, your ROI, and exactly how KPIs were met. These reports essentially provide a framework for future influencer campaign strategies.
Creating influencer marketing strategies is not an easy task. It takes time, creativity, consideration and impressive communication skills. If you are just starting out to create your own influencer strategy, working with an influencer marketing agency can ease the process drastically. From campaign ideation and creative, to content production and influencer briefing, and finally, to campaign reporting, influencer agencies can work right by your side to guarantee the results you desire.
If you’re looking to run a successful influencer campaign, it’s important to partner with an influencer marketing agency. Doing so will help you to better strategize your campaign, and will ultimately lead to a more successful outcome.