Home Business Small Business SEO: A Simple Guide to Local City SEO

Small Business SEO: A Simple Guide to Local City SEO

7 min read
local city SEO

Are you tired of having to pay for advertising to get customers to your local business? Do you wish that there was a way for you to get oodles and oodles of qualified traffic to your business website that is sure to convert into paying customers?

If so, then I’ve got the perfect solution for you: implementing a local city SEO strategy so that you get ranked highly for search traffic in your location. In this article, we’ll give you crucial tips on why local city SEO is important and how you can get it set up for your business.

Why is SEO for Local Business Websites Important?

Before we give you the nitty-gritty tactics that you need to know in a local SEO guide, it’s first important to understand why you should spend all this time, effort, and resources on knowing how to do local SEO.

There are two principal advantages of local SEO.

The first is an increase in traffic. The more optimized your website is for local search terms, then the better rankings you can expect in the search engine listings for your locale. The natural consequence of that is that more folks click onto your website listing and purchase your product or service.

But secondly, you also boost brand reputation. Consumers want to know that you rank highly for search terms. This gives you credibility with Google, which in turn gives you credibility with the customers.

How to Implement Local City SEO

There are multiple facets to implementing local city SEO.

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The first thing to consider is keyword research. You should have a good idea of the keywords that you are trying to rank for.

A keyword is simply a search query — the phrase that a customer will type into Google in order to find results. Figuring out which keywords are relevant to your business can be done through the services of a keyword planning tool like the one that is built into Google Adwords.

Once you have your keywords selected (they will often include the name of the location that your business is in), it’s important to sprinkle these keywords liberally throughout your website to indicate your relevancy to Google for that particular search query.

Last but certainly not least, you should also optimize your snippet. A location-based snippet is the card of information that surfaces about your business in Google Maps results whenever someone conducts a location-based search. The more filled-out that snippet, the better it looks to customers, and the more highly you can expect your website to rank.

For info on local SEO services, view this link!

Local Business SEO, Made Simple

There you have it. With this guide to local city SEO under your belt, you should be far better equipped to have loads of traffic from location-based search queries pour into your website (for free!). Be sure to leverage snippets, local keywords, and a search engine marketing service wherever possible.

For more business advice, check out the rest of the articles available on the website before you leave!

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