Did you know that someone has to see your brand between five and seven times before they’ll remember it?
But here’s the real question: What do people think when they see your brand? Do they see a high-quality product with values they can stand behind? Or do they see signs of an amateur or (even worse) no clear brand message at all?
If your business is struggling, it might be time to consider rebranding. Here are five sure signs you need a new brand identity.
1. Your Logo Is Outdated
Do you still have the same logo you pulled from a clip art gallery in 1996? Maybe your company logo is overly complex (too many design elements). Or maybe it looks great on business cards and letterheads but it doesn’t translate well to the digital world.
If any of the above is true, it’s time to get a professionally-made logo for your business. Graphic designers know how to create logos that are powerful, simple, and look great in any size on any medium.
2. You Don’t Have a Clear Brand Message
Weak, inconsistent brand messaging is another common struggle for business owners. At the very least, you need to be crystal clear on your company’s purpose, mission, and values.
Better yet, you should be able to describe your brand in a few succinct words or sentences. Your content should weave a story that includes your best selling points while forming emotional connections with your customers.
If you need more help with this, try partnering with an influencer to help develop and grow your brand strategy.
3. You Look Too Similar to Other Brands and Logos
Does your plumbing logo look like every other plumbing company’s logo in your city? Is your dental website almost indistinguishable from the dentist across the street?
If so, it’s time to brainstorm some ideas for new brands. This could include a new business logo, some bold new colors, or an overhaul of your current website.
4. You’re Marketing to a Different Type of Audience
Times have changed. Have you changed with them?
Too many companies get stuck in a rut of doing things the same way they’ve always done them. Others try to expand to a new audience (from middle-aged women to teens, for example), but their advertising efforts don’t reflect those changes.
People today have a shorter attention span than ever before. They’ll form an opinion of your brand — for better or worse — within 10 seconds. If your branding isn’t tailored to your target audience, you’ve already lost their interest.
5. Your Brand Is Too Confusing
Did you start with one product but now you sell a dozen? Does your logo or website reflect outdated services that you no longer offer? Have you followed so many trends in design and branding that what you’re left with is a cluttered mess?
This happens to many business owners, so take heart. Think of ways to streamline your brand’s values, message, and appearance into a clearer, simpler version.
Is It Time for a New Brand Identity?
Creating brand identities takes time, dedication, and plenty of research. If you’ve been struggling with marketing brands online or in print, consider doing a total rebrand of your business.
Now that you’re on your way to creating a new brand identity, what’s next? Keep browsing our site for more interesting articles like this one.